Hey gang, we are happy to announce the release of our latest We Are The Process collection. This is truly the product of the great efforts from everyone on our team and your thoughts/feedback.

We’ve done 13 seasons so far, and we realize that this is a blessing to continue producing goods for you awesome folks. Real recognizes real!

We aren’t taking any of this for granted. We’d like to thank everyone that drew, tweeted, printed, photographed, modeled, instagrammed, sewed, coded, ran spreadsheets, and emailed. Everyone is equally important. Afterall, that’s why it’s called, “WE” Are The Process. Go Team! #GrowTheBrand

Today, we are pre-releasing a piece from the upcoming We Are The Process collection: Our new “Osprey” graphic was inspired by the Tlingit (pronounced “cling kit”) tribe of the Pacific Northwest. During our 1st quarter Design Aesthetics course at Portfolio Center (ATL) in 2005, we were assigned a tribe and had to draw exclusively in that tribe’s style for 3 months. It was no easy task! I was assigned the Tlingit back then and I relished the opportunity to revisit the aesthetic for a new @wearetheprocess piece for 2013. “Osprey” is currently available in Women’s & Men’s sizes at WeAreTheProcess.com

Ryan Hemsworth Remix of Lana Del Rey Summertime Sadness. Raps by Stranger Day. Shot/Edited by Ben Capron aka Mulletvision. From the upcoming “You’re Welcome” mixtape June 2013

Charleston hip hop artist, Matt Monday (formerly Righchus), is happy to announce his partnership with BluRoc and DD172 media collective, owned and operated by hip hop mogul, Damon Dash.

Through his partnership with BluRoc, Monday will begin S.W.I.M Music Group LLC, giving him complete creative control over his brand and distribution provided by BluRoc/DD172.

“I’m excited about this move,” says Matt Monday.”This is good for the progression of our plan to rebrand me as an artist.”
After being named ‘Best Local Hip Hop Artist’, by readers of the Charleston City Paper, for the fourth consecutive year, he felt the need to change his brand name.

Righchus represents a younger emecee, and according to the artist, he is no longer the kid sneaking out of church to participate in freestyle battles, or the college student rapping about “Sweetgrass & Supras.”

“I’m getting older and my music has grown with me,” he said. “It’s almost as if I’m a new artist.”

Despite the name change, Monday maintains his management deal with Million Dollar Dreamz, and will continue to make good music for his loyal fans.

“I can’t wait to expose my fans to everything we’ve been working on,” he added.

Following the release of his third LP “Black Cradles” in July 2012, Monday began working with Mckenize Eddy, co-founder and President of BluRoc and one of the co founders of DD172 media collective. He was also featured on her mixtape“El Presidente.”

“We are excited to work with Matt Monday,” said Mckenize Eddy. “He’s a pillar of the the Charleston Hip-Hop community…just music in general.”

Monday plans to release two news singles during the month of May, followed by an official album in the summer.

“He has done a good job on making moves, and we are thrilled to help him move to another level.”

Baseball is back and we can’t wait to see how our new-look Atlanta Braves fair in the NL East. Get pumped up with Aaron Chewning’s video, Beasts from the East.

Converse announces the launch of the Spring 2013 Missoni for Converse Auckland Racer. The latest collaboration with Missoni features the iconic Auckland Racer with two new fabric updates for spring. First debuted at the Missoni’s Men’s Spring Summer 2013 runway show in Milan, the shoes feature Missoni’s iconic multi-stitch fabric featuring a multi-color gradient-fade.

The Auckland Racer silhouette hails from the early days of the jogging movement in the 1970’s and serves as the model for these beautiful collaborative shoes from Converse and Missoni. Each shoe features a wool/viscose upper, premium canvas lining, white rubber soles and a subtle lamé yarn woven into the fabric.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Missoni for Converse Auckland Racer will be available Friday, March 29, 2013 in limited quantities at Missoni boutiques and select Converse First String retailers globally. All shoes will retail for a MSRP of $200 and will be available in unisex sizing 7 – 13.

The Nike Lenox store in Atlanta has transformed into the brand’s first pilot basketball store, offering the best in Nike and Jordan brand basketball products. Unlike your run-of-the-mill House of Hoops, Nike Lenox has the ability to drop coveted sneakers at any time. This “surprise & delight” approach to releasing kicks eliminates the lines and rowdiness we’ve seen appear in the news during drops from years past. New or old drops could happen at any time of day on any given day, putting a new spin on the phrase, “sneaker game”. To stay up to date with Nike Lenox, I highly recommend following @NikeLenox on Twitter.

More photos of the Nike Lenox store after the jump. Read more »

Calling all basketball fans! As the NCAA college basketball tournament begins, we encourage you to join the We Are The Process brand NCAA Pick’em group. The person with the winning bracket will get a box of gear from the upcoming We Are The Process brand Spring 2013 collection! Good luck! Click this link to join!

The trailer for the new Sofia Coppola film, The Bling Ring, supposedly “leaked”. Sources say that a splash page had to be created on the spot to house said trailer and other social channels. I think they did a great job with that. Hermoine lookin’ nice too…

Ruby Velle and the Soulphonics dropped in on our open studio hours today. They’re on the way to SXSW and wanted to feature a few Atlanta-based clothing brands and stylists during their performances this March.

They also brought a camera crew and conducted an impromptu interview with us so they could tell our story in webisode form sometime down the line. We’re honored to be outfitting the band this Spring, and we wish them luck on stage in Austin!