This one’s for all the architecture and design junkies out there… I’m in NYC for the official launch of the Nike Sportswear line, and I just got out of a sneak peek of the flagship store at 21 Mercer Street. Tonight there will be a huge block party starting in about 15 minutes that marks one of the biggest launches ever for Nike’s lifestyle gear. I hear that some big names will be attending.
Since I was one of the first people to spend time in the space, I wanted to share some immediate imagery with all the EC readers out there. There are a lot more topics to touch on, but for now, enjoy this unique store/studio space.
The interior of the store is made up of actual materials taken from basketball gymnasiums from the 5 boroughs in New York. This exemplifies the “mashing up” of sport and culture, according to Sandy Bodecker (Nike Vice President of Design aka The Man Behind Nike SB) who you see here jammin’ on his Blackberry at 21 Mercer.
Check out the other photos after the jump. And scroll to the bottom for a special surprise that I’ll elaborate on later.
I’m going to the party now, but I’ll have more to show really soon.
A view from the street
A collection of Nike Sportswear outerwear hangs above the bleachers
Tickers running with sports terminology
Air Max sketch
Visual presentation of BMX rider Nigel Sylvester
Synchronized AF1′s stepping on screen
Air Force 1 @ Nike Sportswear Bespoke… stay tuned!