You can only do this one place in the world, and I can’t wait to return to 21 Mercer Street in New York with the EC crew so we can participate. Nike Sportswear Bespoke is a new and innovative appointment-based design experience that gives you the opportunity to work one-on-one with Nike Designers to flex your creative muscle and customize a pair of one-of-a-kind sneakers.
I know that you’re thinking this is the same as Nike iD, but it is actually much different. For example, Georgios and I had the opportunity to customize some Dunks at the Nike iD Studio at 255 Elizabeth in NYC last year and we found a set color palette and predetermined material choices. However, during your appointment at Nike Sportswear Bespoke, you’ll be able to choose everything from the the color of your outsole and laces, make color-blocking distinctions on different areas of your sneakers, and choose from an extremely large database of materials.
Reach out to the guys and gals at 21 Mercer and get yourself an appointment to customize a pair of Air Force 1‘s. Who knows what’ll be next on the list? I’m keeping my fingers crossed for the Air Max 1 but more than likely it’ll be another one of the icons, the Dunk.
Check out examples of the endless possibilities after the jump.