Icons Redesigned [Part 1]

September 16th, 2008 by Larry


Air Max 90 Flywire

One of the greatest aspects of attending the 21 Mercer store opening launch party a few weeks back was being one of the first to see Nike’s icons redesigned for the new Nike Sportswear line. I’ll focus on 2 of my favorites here, the Air Max 90 Flywire & the Flywire Windrunner.

Designers at Nike started with the original Air Max platform, but increased the interior padding and ankle molding. With newly skived edges and unexpected upper materials the new Air Max 90 Flywires are a quintessential blend of Nike’s past, present and future. A key design element here is the patented Flywire technology that allows for super-lightweight construction. You’ve already seen Flywire earlier this year in the Beijing Olympics and particularly on Kobe Bryant, in the Hyperdunk.

See more photos of the AM 90 Flywire and Flywire Windrunner after the jump.

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Air Max 90 Flywire Back Detail

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Air Max 90 Flywire Color Range

The Windrunner is perhaps Nike’s most recognizable piece of apparel. Designed as a running jacket, its nylon construction means lightweight wear. In the past, the Windrunner quickly transcended its athletic identity thanks to early hip-hop culture, which made it its own. Re-mastered for today, the lightweight shell is even lighter, built from super-breathable nylon and equipped with No Sew pocket construction and an updated hood that forgoes a hood adjuster for a clean finish. The jacket also features an ultra-modern ear bud cord exit eyelet, subtle yet functional. Also, the incorporation of Flywire technology in this piece makes the Flywire Windrunner perhaps Nike’s most lightweight garment to date. I can’t wait to get back up to NYC to pick one up!

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Flywire Windrunner Close-Up

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Flywire Windrunner Color Range

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