After years of having their feet planted firmly in the Atlanta lifestyle market, Standard opened the doors to it’s second location in Lenox Square. To commemorate the expansion, Standard has partnered up American footwear giant DC Shoes for their first collaborative efforts. The goal in this collaboration was to represent design elements that have always been strongly present in the motif of Standard. The true red color embodies the strong presence of red accents at both locations along with the green laces and insole, which represent the artificial turf that covers the floor at the new store, as well as the live turf used at various events at the original location.
Check out more at the Standard Blog.