Atlanta Hawks Alternate Uniforms???

May 3rd, 2009 by Larry

atlanta_hawks_alternate_jersey_2009.jpg
Does anyone know someone that works at Atlanta Spirit?

Firstly, Congrats to the Atlanta Hawks for their first playoff series victory in 10 years! It’s been amazing to watch the process of transforming the worst team in the league to one of the most exciting teams to watch.

While I was poking around on some sports uniform/logo blogs earlier today (yes, I totally nerd-out on sports aesthetics) it dawned on me how the late 2007 rebrand of the Atlanta Hawks didn’t include an alternate uniform. Also, they eliminated using Yellow (which had been a team color since ’72), downplayed the use of Red, and introduced Navy Blue and Silver as team colors. Currently, they wear predominantly White uniforms at home and Navy Blue uniforms on the road. I’ve included a Hawks uniform timeline PDF here.

Since there is no current Hawks alternate uniform, I quickly comped an idea onto a Josh Smith photo from their 2007-2008 campaign; using Red as the predominant color and the ATL city abbreviation. I’m not sure if there is a possibility for Hawks management to introduce a new alternate uniform for next season, but now would be a great time in Hawks history to do so. ATL pride is high, David Stern could make more money, and I’d definitely spend my hard earned cheese on a Red-Alternate Zaza Pachulia jersey!

Category: Atlanta, Branding, Design, Misc. Comment: 9 Comments »

9 Responses

  1. mike Says:

    How hot is that ’68 baby blue jersey? I also prefer the ’71-’94 logo to the new ones.

  2. Joe M. Says:

    I would love to see them bring back just a hint of that yellow.

  3. Daniel Barbalho - Esperanza Says:

    Guys,

    My good friend is one of the head designers at Atlanta Spirit. He might be able to help you out. I think he actually helped to design the current uniforms. Lets all meet up and you guys can pitch any ideas. I will speak with him tonight.

    Cheers.

  4. Craig Johnson Says:

    These are amazing. I know some folks who work over there and will pass this along, though it’s not as good as Daniel’s connection.

  5. Kenneth Jorkins Says:

    I’m a big fan. Sign me up for a Joe Johnson one. These would be a huge hit.

  6. Epidemik Coalition » Blog Archive » Rumor Has It… Says:

    [...] I’ve been reading a lot of Atlanta Hawks Basketblogs lately, and they’ve officially confirmed that the Hawks ARE unveiling a new alternate jersey on October 25th (3 days before Opening Night). I have a feeling (actually more like verbal confirmation from the beaks of designers at ATL Spirit) that they are going to be red jerseys with ATL written across the chest… similar to my mock-up that I posted during last season’s playoffs. [...]

  7. Ken P Says:

    I REALLY wanted them to use black or sky blue for the main color of the alternate unis…

  8. atlanta Says:

    wow this is the real 3rd jersey, go to hawks.com and all the players are wearing that red atl shirt

  9. Larry Says:

    dang, my mock up was ON POINT!

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