Does anyone know someone that works at Atlanta Spirit?
Firstly, Congrats to the Atlanta Hawks for their first playoff series victory in 10 years! It’s been amazing to watch the process of transforming the worst team in the league to one of the most exciting teams to watch.
While I was poking around on some sports uniform/logo blogs earlier today (yes, I totally nerd-out on sports aesthetics) it dawned on me how the late 2007 rebrand of the Atlanta Hawks didn’t include an alternate uniform. Also, they eliminated using Yellow (which had been a team color since ’72), downplayed the use of Red, and introduced Navy Blue and Silver as team colors. Currently, they wear predominantly White uniforms at home and Navy Blue uniforms on the road. I’ve included a Hawks uniform timeline PDF here.
Since there is no current Hawks alternate uniform, I quickly comped an idea onto a Josh Smith photo from their 2007-2008 campaign; using Red as the predominant color and the ATL city abbreviation. I’m not sure if there is a possibility for Hawks management to introduce a new alternate uniform for next season, but now would be a great time in Hawks history to do so. ATL pride is high, David Stern could make more money, and I’d definitely spend my hard earned cheese on a Red-Alternate Zaza Pachulia jersey!