I wanted to show the process behind a recently completed a logo I did for Miami Light Project / Nike Filmmakers Bootcamp. It’s a 4 week summer camp where Miami youth get to learn vital skills necessary to filmmaking. I wanted to illustrate a continuous strip of film spelling out the initials for Filmmakers Bootcamp, while incorporating equal parts of both sponsor identities. I did this by incorporating Miami Light Project’s logotype (completely spelled out) and placing a simple Swoosh in the top right hand corner of the mark. It wasn’t necessary to write “Nike” as well, as we are all aware of the equity already associated with the Swoosh.
More sketches after the jump