Thanks to Franco for spotting this one on MTV Jams today:
DJ Greg Street from Atlanta’s V-103 radio station made a cameo in this video repping one of our out-of-stock & (regrettably) out-of-production fitteds from this Spring. If you were lucky enough to score one, congrats. It’s a collectors item now! I’m not at liberty to elaborate on that any more.

This week I bring to you some of my own work from recent photo shoots I have been working on. Most of these are out-takes and behind the scenes images. Hope you all enjoy them! Read the rest of this entry »

Lately, I’ve been working with Audible Recording Boutique, formally known as Dirty South Productions, to change their identity to something more modern and fresh. They came to us needing a new look for their brand that spoke to not only hip hop artist but to an array of artists. There’s more to come for Audible so stay tuned.

Name:
Matthew Senna

Aka:  
Msenna/Jamie Marx/Captain

Website:
www.JamieMarx.com 
www.Msenna.com
www.thebreaksover.com
www.propervillainscollective.com (coming soon)

Where are you from?
North Plainfield New Jersey USA

Who do you work for? 
Those who need to be educated. And my unborn child.

What are your Current Project(s)? 
Jamie Marx winter collections / Our first piece of furniture with Lars Amhoff / shooting the first season of “Good Folk”/ GLC + J Marx + Alex Goose. And some miscellaneous other developments.

Who would you love to work with?
Marc Jacobs, Stefan Sagmeister, James Victore, Spike Jonze, Michael Jordan, Banksy, Trump, Racia Oliveria, Alexa Chung and Keira Knightly (the last 3 for business of course)    

If you had to give all your sneakers away to charity except for one pair, which ones would you keep? 
Sneakers would have to be Jordan XI that shoe change my mindset on design and brands.. i was 11 and all my boys had them but me. momma dukes wasnt spending that on sneakers.. my friend took that box out and showed me them and it was over.. i had already liked jordan because my friends dad would take us to the bar with him to watch all the chicago games, but that pair put me on to the brand and their way of thinking… def one of my biggest influences. much respect.       

What’s on your iPod right now?
Jessica Tonder roughs, Pheonix, Mos Def, Anthony Hamilton, The Roots, GLC, YE, Bob Dylan, Outkast, Gnarls Barley,UNKLE, Rage Against the Machine and my secret listen…. juno soundtrack..   

What’s your Favorite ATL food?
Taqueria del Sol or Alfredos Italian Restaurant because it reminds me a lot of the places up north.

What’s your Favorite ATL hangout?
Georgia Dome on Sundays when the dirty birds are home.

What are your Pet Peeves?
Ignorance. And the lack of understand and appreciation for good design in the US. And logos made in Photoshop. 

Shout outs?
yo son check the fly shit son, check it, i got a new connect son.. i need yall to shout, the whole JM crew, shout my folks son, Rich i see you.. thanks for holdin it down! Kath keep makin them good meat balls! Kerry diversify yo bonds kid… Scotty keep cathin them large mouth.. JM Anglers next up….   im sorry i got a little to comfortable with these shout outs. reminded me of the old days MC’n. shouts to everyone who supports anything ive ever done.. the brands, work, sports..  everyone..  first shouts to Process, and all our accounts current and future…  shouts to Q, Jason, Lars, BFS, Raekwon, Tom Medvedich and my whole Proper Villains  crew.. shout to Jessica tonder, A Geezy and Uncle bob, shouts to Rob Mc, Dan, Will and Jada, John rusk, Julia of Neilsen, Clarkston, Woodgrain, Wilton, D and Jak, lex boogie, Big Mike, Luba Lukova, Kean University staff, Charlie, Kobe ill see you next month..im borrowing that ring!,  the handsome donkey crew ,GLC, Mike Turner, Jason Geter, Cory, D, Bill Hallman, Shoe Gallery, The Webster, BC, Timberlake i see you, Megan Huntz, freshiam, Dyrdek, Antenna, FALSE, Juli, cherokee crew, and anyone else i forgot…o yea and Jenna Rivers i love you.

Head over to our Portfolio and check out some of the recent logos we’ve completed. This update has been a long time coming…

Chris from Life After Midnight asked me to submit a Monday Morning Playlist for this week. It’s pretty cool to read through some of the past MMP’s and see what industry bros are listening to. He also conducted an interview with me that will be published on Wednesday. Check it all out here.

Football season is upon us, and we’ve decided to run a fantasy league this year. It’ll be my first time to play, since I’m die-hard Cowboys & Falcons, I find it hard to draft/root for enemy players (Redskins/Eagles/Giants/Saints/Panthers/Bucs/etc). Anyway, I’m putting my hatred aside this season to have some fun with you bros and gals.

The top 3 team owners will receive hefty PROCESS prize packs.

Sign up by emailing us at rsvp@wearetheprocess.com. You’ll receive a registration email from ESPN shortly after that. Spots are limited, so make sure you sign up soon!

Draft day is Sunday, August 30th at 1pm EST.
You can choose to autodraft as well.

What’s up world?? This is Joe Martinez, taking over for my good friend Ross for this week’s Photo Friday. I wanted to share some images I created during my recent trip to Greece last month. This is my second trip to Europe this year, and my first time in the Mediterranean. I definitely took advantage of the beautiful weather, good food, and amazing scenery. It was also a great opportunity to practice a fun technique that some of you may have seen floating around the internet. “Tilt-shift photography” is a selective focus technique using a specialized lens that controls the orientation of the plane of focus of a particular scene or subject. The results vary, but it’s possible to achieve what some have dubbed “fake miniature” photography, creating the illusion of a miniature or toy model look. Some clever Photoshop enthusiasts found a way to do this without the use of this lens making the technique available to anyone with a little patience, the right image, and few Photoshop tools. A simple Google search will provide you with several tutorials on how to achieve your own tilt-shift images. More T-S photos from Greece after the jump! Read the rest of this entry »

Our Amiga, Ansley Whipple sent us a postcard from her recent trip to Brazil. Mane, I’m jealous. Thanks Ansley for the contribution to our wall. Keep sending us postcards and we’ll blog ‘em and pin ‘em up at the treehouse.

Name:
David Babatunde Ogunnoiki

Aka:
Tunde

Website:
www.freshiam.net

Where are you from?
Nigeria

Who do you work for?
Staccato17, +FRESH.i.AM+

What are your Current Project(s)?
I’m currently working on connecting Atlantas culture with the rest of the world.

Who would you love to work with?
Process, Surface to Air, and IHMDJ

If you had to give all your sneakers away to charity except for one pair, which ones would you keep?
My All Black Vans.

What’s on your iPod right now?
Major Lazer, Telephoned, Illmatic, The Roots, Fela, Madvillian, and Cut/Copy.

What’s your Favorite ATL food?
All the different types of Peaches.

What’s your Favorite ATL hangout?
Barnes and Noble, Club 1610 & Wish.

What are your Pet Peeves?
Uncontrolable ignorance & hype men, everybody can’t be the future of hiphop.

Shout outs?
Onisha, Dosa Kim, Rithy, BodyPolitik.net, Michi, C.Will, Zone 3, Prince Presto, Cristo, Cobra Corps, Sofa King, King Alga, Street Local, MJQ/Book House staff, Noize Industry, Midnight Socialite, Chily-O, Hollyweird, Smiles, Niko, Dell, Wish, Dres, Caleb Gauge, fem-fatl.com and everybody I forgot who always shows me love.

We have a new batch of stickers that subtly hint at what’s to come in Fall/Winter. We’ll send everyone a stack with their online orders or you can score some in person at Standard 1841, Youngblood Boutique, and Black Sheep in Charlotte (soon).

Kevin Perry sent in this photo from the Plaza Theatre on Ponce de Leon here in ATL. The upper-left corner of this movie poster for, Moon, is bearing an EC sticker from over 2 years ago. I haven’t seen one of these around town in a long time.

Alright, the next person to email us a photo of an EC sticker that’s still living somewhere in town wins a PROCESS prize pack!

Here’s a small taste of what went down at the Exposure show we participated in last week. Our segment with Megan Huntz starts at 1:57.

I have a feeling there’s an actual video coming soon, but we’ll have to wait and see.

While in Ohio last week, Nike invited our group to LeBron James‘ high school in Akron for a special event that had me grinning ear-to-ear. Check out my walk-through of St. V-M and a little extra after the jump. Read the rest of this entry »

Name:
Jordan Madison Gunter

Aka:  
Jordache

Website:
www.shoehorndesign.com    
www.stankonmydangle.com 

Where are you from?
Atlanta, but now sweating in Austin Texas

Who do you work for? 
Shoehorn, as well as working with Prototype Home which is a really bitchin’ Danish/mod furniture store in town. 

What are your Current Project(s)? 
Re-branding the largest structural/civil engineering firm in Texas has recently taken up most of my time. Great project and people though! Also pummeling the shit out of my banjo.

Who would you love to work with?
Southern Lord Recordings 
Moooi they have the sickest furniture concepts ever. I love me some furniture design…
Studio on Fire 

If you had to give all your sneakers away to charity except for one pair, which ones would you keep? 
Fuck sneakers! I’ll keep my rattlesnake skin boots.

What’s on your iPod right now?
Zoroaster, Deerhunter, Bongzilla, Ralph Stanley, Weedeater, Tammy Wynette, W.A.S.P., Tanya Tucker, Dio, The National, Drive By Truckers, Mastodon, Torche, Xiu Xiu, Dale Watson, George Jones, Bad Brains, Throbbing Gristle, The Low Lows, McClane (check ‘em out) 

What’s your Favorite ATL food?
Soul Vegetarian, R. Thomas, TOP FLR is the shiot!

What’s your Favorite ATL hangout?
Clermont Lounge, The Local, Lennys, Memorial Tattoo

What are your Pet Peeves?
HIPPIES and Trustafarians. Get a life and quit pretending you’re selling sandwiches (to secretly fill up the Range Rover) to go the next Sound Tribe show.

Shout outs?
Will, Dan, Brent of the mighty Zoroaster, all the ladies at the Clermont, Grant at The Local, all my old neighbors on Ponce, Big Dick Willie, The Sexican, the baggers at Publix, Tyler, Joe and the McClane boys, my sis Carla, Jason, Kruseman & The Wizalope and everyone at Memorial, Larry, Feta, Jorge (even though I shed a tear every day he doesn’t call!)

Footwear designer, Jason Petrie, speaks about working with LeBron James on the Air Max LeBron VII. This is a rare opportunity to look under-the-hood of a highly anticipated sneaker. Over the weekend, I had a chance to speak with Jason about his design inspirations in Cleveland and I look forward to learning more from him in the future. Thanks to Nike for keeping the pathway between us designers wide-open!

Check out some of his preliminary sketches after the jump. Read the rest of this entry »

Hey guys! Chris here. This past weekend I had the opportunity rep PROCESS as the brand sponsored Ink and Dagger’s Man Day. The owner Russ Abbott put together this festival for dudes that enjoy good beer, great tattoos, and good friends. He went all out for this event with sword-swallowers, fifty dollar flash tattoos, carnival games and a lot of cool prizes to win from the wheel of destiny. It was truly a great day to be a man! Thanks to Jeremy from Ink and Dagger for inviting PROCESS to be a part of this amazing day! Check out more of my photos after the jump. Read the rest of this entry »

This weekend, we were lucky to be part of the Exposure fashion show. It was put on by our friends at XTM Online. Since Larry was off in in Cleveland for LeBron’s new sneaker release, Chris, Calvin and I were there to represent Process. Luckily we had fashion show veteran, Megan Huntz to help us out. A few days before the event, we all brainstormed and came up with the idea of sending our models out on the catwalk together as couples. Megan fitted her models with her dresses and our models walked out with some fresh Process gear. All the designers had some amazing work and the show turned out great. Thanks to Chris and Calvin for all the help with the show. Props to Jamie Hopper for the great photos.

Check out more photos after the jump. Read the rest of this entry »

This morning, at the Ed Davis Community Center in Akron, Ohio, Lebron James unveiled his new sneaker to a room full of local student athletes, media reps, and the rest of the world via webcast. Also present were sneaker designer Jason Petrie of Nike and the MC of the morning was one of my favorite comedians, Kenan Thompson from Saturday Night Live.

I want to jump right in and call out important design aspects of the new sneaker:

•The sneaker took 18 months from design conception to finished product.

• The most notable change from LeBron’s old models is the drastic changeover from Zoom Air to a full Air Max unit on the bottom of the shoe. This is the first time a full Air Max bag has been used in a basketball product.

• Since LeBron is a big player, his needs in a shoe require for it to be able to take a beating on court. However Nike was challenged to making the shoe more durable while simultaneously making it lighter in weight. Therefore, they employed Flywire technology, which we have seen previously in many performance products as well as a lot of the Nike Sportswear offerings in the Flymotion Cortez and Air Maxim.

• Jason Petrie wanted to focus in a day in the life of LeBron James as his inspiration. Calling from his lifestyle, be it luxury hotels, automobiles, high-end fashion, and on-court basketball references.

• The outsole has 5 flex grooves, representing the 5 players on the basketball court.

• The midsection bears 23 stripes, referencing his number.

• The outsole features a 3D decoder key which, when the shoe is rotated, displays LeBron’s credos — Passion, Fearless, Tradition, Community, Family & Loyalty

• 7 Flywire strands on the tongue reference the 7th model in his signature shoe series with Nike.

Finally, LeBron will be embarking on a 10 city world tour starting next week to promote his new sneaker in addition to a documentary about him titled, More than a Game

The sneaker itself will be released on October 24th, 2009. Check out more angles and colorways after the jump. Read the rest of this entry »

This week I share with you The Photographic Dictionary. The concept is pretty simple, to define words thru imagery. If you’re looking for a good place to get lost on the internet this Friday I highly recommend checking out this website. There is a ton of great young talent to check out and they even take submissions for words and post a new photographers work every day in the fresh meat section. Here are just a few of my favorites from the dictionary. Read the rest of this entry »