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Mistah Fab – Hit Me on Twitter

August 31st, 2009 by Larry

Thanks to Franco for spotting this one on MTV Jams today:
DJ Greg Street from Atlanta’s V-103 radio station made a cameo in this video repping one of our out-of-stock & (regrettably) out-of-production fitteds from this Spring. If you were lucky enough to score one, congrats. It’s a collectors item now! I’m not at liberty to elaborate on that any more.

Archives Posts

Photo Friday: Out-Takes and BTS

August 28th, 2009 by Ross

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This week I bring to you some of my own work from recent photo shoots I have been working on. Most of these are out-takes and behind the scenes images. Hope you all enjoy them! Read the rest of this entry »

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Audible Recording Boutique Logo

August 27th, 2009 by Georgios

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Lately, I’ve been working with Audible Recording Boutique, formally known as Dirty South Productions, to change their identity to something more modern and fresh. They came to us needing a new look for their brand that spoke to not only hip hop artist but to an array of artists. There’s more to come for Audible so stay tuned.

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Set It Off: Matt Senna

August 26th, 2009 by Larry

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Name:
Matthew Senna

Aka:  
Msenna/Jamie Marx/Captain

Website:
www.JamieMarx.com 
www.Msenna.com
www.thebreaksover.com
www.propervillainscollective.com (coming soon)

Where are you from?
North Plainfield New Jersey USA

Who do you work for? 
Those who need to be educated. And my unborn child.

What are your Current Project(s)? 
Jamie Marx winter collections / Our first piece of furniture with Lars Amhoff / shooting the first season of “Good Folk”/ GLC + J Marx + Alex Goose. And some miscellaneous other developments.

Who would you love to work with?
Marc Jacobs, Stefan Sagmeister, James Victore, Spike Jonze, Michael Jordan, Banksy, Trump, Racia Oliveria, Alexa Chung and Keira Knightly (the last 3 for business of course)    

If you had to give all your sneakers away to charity except for one pair, which ones would you keep? 
Sneakers would have to be Jordan XI that shoe change my mindset on design and brands.. i was 11 and all my boys had them but me. momma dukes wasnt spending that on sneakers.. my friend took that box out and showed me them and it was over.. i had already liked jordan because my friends dad would take us to the bar with him to watch all the chicago games, but that pair put me on to the brand and their way of thinking… def one of my biggest influences. much respect.       

What’s on your iPod right now?
Jessica Tonder roughs, Pheonix, Mos Def, Anthony Hamilton, The Roots, GLC, YE, Bob Dylan, Outkast, Gnarls Barley,UNKLE, Rage Against the Machine and my secret listen…. juno soundtrack..   

What’s your Favorite ATL food?
Taqueria del Sol or Alfredos Italian Restaurant because it reminds me a lot of the places up north.

What’s your Favorite ATL hangout?
Georgia Dome on Sundays when the dirty birds are home.

What are your Pet Peeves?
Ignorance. And the lack of understand and appreciation for good design in the US. And logos made in Photoshop. 

Shout outs?
yo son check the fly shit son, check it, i got a new connect son.. i need yall to shout, the whole JM crew, shout my folks son, Rich i see you.. thanks for holdin it down! Kath keep makin them good meat balls! Kerry diversify yo bonds kid… Scotty keep cathin them large mouth.. JM Anglers next up….   im sorry i got a little to comfortable with these shout outs. reminded me of the old days MC’n. shouts to everyone who supports anything ive ever done.. the brands, work, sports..  everyone..  first shouts to Process, and all our accounts current and future…  shouts to Q, Jason, Lars, BFS, Raekwon, Tom Medvedich and my whole Proper Villains  crew.. shout to Jessica tonder, A Geezy and Uncle bob, shouts to Rob Mc, Dan, Will and Jada, John rusk, Julia of Neilsen, Clarkston, Woodgrain, Wilton, D and Jak, lex boogie, Big Mike, Luba Lukova, Kean University staff, Charlie, Kobe ill see you next month..im borrowing that ring!,  the handsome donkey crew ,GLC, Mike Turner, Jason Geter, Cory, D, Bill Hallman, Shoe Gallery, The Webster, BC, Timberlake i see you, Megan Huntz, freshiam, Dyrdek, Antenna, FALSE, Juli, cherokee crew, and anyone else i forgot…o yea and Jenna Rivers i love you.

Category: Atlanta, Set It Off Comments: 2 Comments »

Archives Posts

Logos Updated!

August 25th, 2009 by Larry

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Head over to our Portfolio and check out some of the recent logos we’ve completed. This update has been a long time coming…

Archives Posts

Monday Morning Playlist on Life After Midnight

August 24th, 2009 by Larry

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Chris from Life After Midnight asked me to submit a Monday Morning Playlist for this week. It’s pretty cool to read through some of the past MMP’s and see what industry bros are listening to. He also conducted an interview with me that will be published on Wednesday. Check it all out here.

Category: MP3, Music, Press Comments: No Comments »

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PROCESS Fantasy Football League

August 21st, 2009 by Larry

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Football season is upon us, and we’ve decided to run a fantasy league this year. It’ll be my first time to play, since I’m die-hard Cowboys & Falcons, I find it hard to draft/root for enemy players (Redskins/Eagles/Giants/Saints/Panthers/Bucs/etc). Anyway, I’m putting my hatred aside this season to have some fun with you bros and gals.

The top 3 team owners will receive hefty PROCESS prize packs.

Sign up by emailing us at rsvp@wearetheprocess.com. You’ll receive a registration email from ESPN shortly after that. Spots are limited, so make sure you sign up soon!

Draft day is Sunday, August 30th at 1pm EST.
You can choose to autodraft as well.

Archives Posts

Photo Friday: Tilt-Shift Photography

August 21st, 2009 by Joe

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What’s up world?? This is Joe Martinez, taking over for my good friend Ross for this week’s Photo Friday. I wanted to share some images I created during my recent trip to Greece last month. This is my second trip to Europe this year, and my first time in the Mediterranean. I definitely took advantage of the beautiful weather, good food, and amazing scenery. It was also a great opportunity to practice a fun technique that some of you may have seen floating around the internet. “Tilt-shift photography” is a selective focus technique using a specialized lens that controls the orientation of the plane of focus of a particular scene or subject. The results vary, but it’s possible to achieve what some have dubbed “fake miniature” photography, creating the illusion of a miniature or toy model look. Some clever Photoshop enthusiasts found a way to do this without the use of this lens making the technique available to anyone with a little patience, the right image, and few Photoshop tools. A simple Google search will provide you with several tutorials on how to achieve your own tilt-shift images. More T-S photos from Greece after the jump! Read the rest of this entry »

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Postcard from Ansley Whipple

August 20th, 2009 by Georgios

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Our Amiga, Ansley Whipple sent us a postcard from her recent trip to Brazil. Mane, I’m jealous. Thanks Ansley for the contribution to our wall. Keep sending us postcards and we’ll blog ‘em and pin ‘em up at the treehouse.

Category: Misc. Comments: No Comments »

Archives Posts

Set It Off: Tunde Ogunnoiki

August 19th, 2009 by Georgios

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Name:
David Babatunde Ogunnoiki

Aka:
Tunde

Website:
www.freshiam.net

Where are you from?
Nigeria

Who do you work for?
Staccato17, +FRESH.i.AM+

What are your Current Project(s)?
I’m currently working on connecting Atlantas culture with the rest of the world.

Who would you love to work with?
Process, Surface to Air, and IHMDJ

If you had to give all your sneakers away to charity except for one pair, which ones would you keep?
My All Black Vans.

What’s on your iPod right now?
Major Lazer, Telephoned, Illmatic, The Roots, Fela, Madvillian, and Cut/Copy.

What’s your Favorite ATL food?
All the different types of Peaches.

What’s your Favorite ATL hangout?
Barnes and Noble, Club 1610 & Wish.

What are your Pet Peeves?
Uncontrolable ignorance & hype men, everybody can’t be the future of hiphop.

Shout outs?
Onisha, Dosa Kim, Rithy, BodyPolitik.net, Michi, C.Will, Zone 3, Prince Presto, Cristo, Cobra Corps, Sofa King, King Alga, Street Local, MJQ/Book House staff, Noize Industry, Midnight Socialite, Chily-O, Hollyweird, Smiles, Niko, Dell, Wish, Dres, Caleb Gauge, fem-fatl.com and everybody I forgot who always shows me love.

Category: Set It Off Comments: 2 Comments »

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