Good creatives draw inspirations from personal experiences. Many mentors of my own have emphasized the importance of putting myself and my own experiences into my creative efforts. Sometimes, it is very easy to struggle with the issue of What the Client Wants vs. What You Want to Do. When faced with a situation like this, it is best to pull back and search for new inspirations. Otherwise you put yourself in a miserable hole and you end up hating the work. Even worse, you give up and do “exactly-what-the-client-wants-and-you-want-to-jump-off-a-bridge-because-you-hate-yourself-for-being-such-a-pushover”. This leads to you delivering a P.O.S. that no one is happy with. And guess what? It’s your fault!
I’ve been lucky enough to travel over the last 10 days, and over the weekend I found this little nugget in Austin, Texas. It speaks volumes to me about some of the design decisions our creative team has made with our line, PROCESS, and where we are headed in the coming seasons. A bad designer would re-render this exact imagery and drop it on a tee or bag or whatever… For me, finding this gem is more about the “ah-ha” moment I had when I picked this up. This is truly the inspiration I needed for a thousand new ideas. Time to jam!