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Made in the Dirty South Stickers

August 18th, 2009 by Larry

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We have a new batch of stickers that subtly hint at what’s to come in Fall/Winter. We’ll send everyone a stack with their online orders or you can score some in person at Standard 1841, Youngblood Boutique, and Black Sheep in Charlotte (soon).

Archives Posts

EC Sticker Sighting

August 17th, 2009 by Larry

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Kevin Perry sent in this photo from the Plaza Theatre on Ponce de Leon here in ATL. The upper-left corner of this movie poster for, Moon, is bearing an EC sticker from over 2 years ago. I haven’t seen one of these around town in a long time.

Alright, the next person to email us a photo of an EC sticker that’s still living somewhere in town wins a PROCESS prize pack!

Category: Branding, Graffiti, Stickers Comments: 1 Comment »

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Photo Friday: Exposure Fashion Show

August 14th, 2009 by Larry

Here’s a small taste of what went down at the Exposure show we participated in last week. Our segment with Megan Huntz starts at 1:57.

I have a feeling there’s an actual video coming soon, but we’ll have to wait and see.

Category: Design, Photo Friday, Video Comments: 1 Comment »

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A Visit to St. Vincent-St. Mary HS

August 13th, 2009 by Larry

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While in Ohio last week, Nike invited our group to LeBron James‘ high school in Akron for a special event that had me grinning ear-to-ear. Check out my walk-through of St. V-M and a little extra after the jump. Read the rest of this entry »

Category: Cleveland, Sneakers Comments: 5 Comments »

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Set It Off: Jordan Gunter

August 12th, 2009 by Larry

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Name:
Jordan Madison Gunter

Aka:  
Jordache

Website:
www.shoehorndesign.com    
www.stankonmydangle.com 

Where are you from?
Atlanta, but now sweating in Austin Texas

Who do you work for? 
Shoehorn, as well as working with Prototype Home which is a really bitchin’ Danish/mod furniture store in town. 

What are your Current Project(s)? 
Re-branding the largest structural/civil engineering firm in Texas has recently taken up most of my time. Great project and people though! Also pummeling the shit out of my banjo.

Who would you love to work with?
Southern Lord Recordings 
Moooi they have the sickest furniture concepts ever. I love me some furniture design…
Studio on Fire 

If you had to give all your sneakers away to charity except for one pair, which ones would you keep? 
Fuck sneakers! I’ll keep my rattlesnake skin boots.

What’s on your iPod right now?
Zoroaster, Deerhunter, Bongzilla, Ralph Stanley, Weedeater, Tammy Wynette, W.A.S.P., Tanya Tucker, Dio, The National, Drive By Truckers, Mastodon, Torche, Xiu Xiu, Dale Watson, George Jones, Bad Brains, Throbbing Gristle, The Low Lows, McClane (check ‘em out) 

What’s your Favorite ATL food?
Soul Vegetarian, R. Thomas, TOP FLR is the shiot!

What’s your Favorite ATL hangout?
Clermont Lounge, The Local, Lennys, Memorial Tattoo

What are your Pet Peeves?
HIPPIES and Trustafarians. Get a life and quit pretending you’re selling sandwiches (to secretly fill up the Range Rover) to go the next Sound Tribe show.

Shout outs?
Will, Dan, Brent of the mighty Zoroaster, all the ladies at the Clermont, Grant at The Local, all my old neighbors on Ponce, Big Dick Willie, The Sexican, the baggers at Publix, Tyler, Joe and the McClane boys, my sis Carla, Jason, Kruseman & The Wizalope and everyone at Memorial, Larry, Feta, Jorge (even though I shed a tear every day he doesn’t call!)

Category: Atlanta, Austin, Set It Off Comments: 1 Comment »

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Air Max LeBron VII’s Designer, Jason Petrie

August 11th, 2009 by Larry

Footwear designer, Jason Petrie, speaks about working with LeBron James on the Air Max LeBron VII. This is a rare opportunity to look under-the-hood of a highly anticipated sneaker. Over the weekend, I had a chance to speak with Jason about his design inspirations in Cleveland and I look forward to learning more from him in the future. Thanks to Nike for keeping the pathway between us designers wide-open!

Check out some of his preliminary sketches after the jump. Read the rest of this entry »

Category: Design, Sneakers, Video Comments: No Comments »

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Ink and Dagger’s Man Day – Photo Recap

August 11th, 2009 by Chris

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Hey guys! Chris here. This past weekend I had the opportunity rep PROCESS as the brand sponsored Ink and Dagger‘s Man Day. The owner Russ Abbott put together this festival for dudes that enjoy good beer, great tattoos, and good friends. He went all out for this event with sword-swallowers, fifty dollar flash tattoos, carnival games and a lot of cool prizes to win from the wheel of destiny. It was truly a great day to be a man! Thanks to Jeremy from Ink and Dagger for inviting PROCESS to be a part of this amazing day! Check out more of my photos after the jump. Read the rest of this entry »

Category: Atlanta, Events Comments: No Comments »

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Exposure Recap

August 10th, 2009 by Georgios

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This weekend, we were lucky to be part of the Exposure fashion show. It was put on by our friends at XTM Online. Since Larry was off in in Cleveland for LeBron’s new sneaker release, Chris, Calvin and I were there to represent Process. Luckily we had fashion show veteran, Megan Huntz to help us out. A few days before the event, we all brainstormed and came up with the idea of sending our models out on the catwalk together as couples. Megan fitted her models with her dresses and our models walked out with some fresh Process gear. All the designers had some amazing work and the show turned out great. Thanks to Chris and Calvin for all the help with the show. Props to Jamie Hopper for the great photos.

Check out more photos after the jump. Read the rest of this entry »

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The Nike Air Max LeBron VII

August 7th, 2009 by Larry

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This morning, at the Ed Davis Community Center in Akron, Ohio, Lebron James unveiled his new sneaker to a room full of local student athletes, media reps, and the rest of the world via webcast. Also present were sneaker designer Jason Petrie of Nike and the MC of the morning was one of my favorite comedians, Kenan Thompson from Saturday Night Live.

I want to jump right in and call out important design aspects of the new sneaker:

•The sneaker took 18 months from design conception to finished product.

• The most notable change from LeBron’s old models is the drastic changeover from Zoom Air to a full Air Max unit on the bottom of the shoe. This is the first time a full Air Max bag has been used in a basketball product.

• Since LeBron is a big player, his needs in a shoe require for it to be able to take a beating on court. However Nike was challenged to making the shoe more durable while simultaneously making it lighter in weight. Therefore, they employed Flywire technology, which we have seen previously in many performance products as well as a lot of the Nike Sportswear offerings in the Flymotion Cortez and Air Maxim.

• Jason Petrie wanted to focus in a day in the life of LeBron James as his inspiration. Calling from his lifestyle, be it luxury hotels, automobiles, high-end fashion, and on-court basketball references.

• The outsole has 5 flex grooves, representing the 5 players on the basketball court.

• The midsection bears 23 stripes, referencing his number.

• The outsole features a 3D decoder key which, when the shoe is rotated, displays LeBron’s credos — Passion, Fearless, Tradition, Community, Family & Loyalty

• 7 Flywire strands on the tongue reference the 7th model in his signature shoe series with Nike.

Finally, LeBron will be embarking on a 10 city world tour starting next week to promote his new sneaker in addition to a documentary about him titled, More than a Game

The sneaker itself will be released on October 24th, 2009. Check out more angles and colorways after the jump. Read the rest of this entry »

Category: Cleveland, Design, Sneakers Comments: 3 Comments »

Archives Posts

Photo Friday: The Photographic Dictionary

August 7th, 2009 by Ross

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This week I share with you The Photographic Dictionary. The concept is pretty simple, to define words thru imagery. If you’re looking for a good place to get lost on the internet this Friday I highly recommend checking out this website. There is a ton of great young talent to check out and they even take submissions for words and post a new photographers work every day in the fresh meat section. Here are just a few of my favorites from the dictionary. Read the rest of this entry »

Category: Photo Friday Comments: No Comments »

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