Nike Human Chain Short Film

February 11th, 2010 by Larry

Nike’s new short film, Human Chain, celebrates the intensity, dynamism and determination that connects athletes in all sports and motivates them to inspiring performances. ? 

From Lance Armstrong on his bike, to a six-year-old studying martial arts, movement is the universal language that connects the athlete in everyone.

This is a simple visual idea executed with precision by Wieden+Kennedy; a creative agency I’ve always dreamed of working with. W+K, holler at EC sometime…

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