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In Yo Face!

June 19th, 2010 by Larry

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2 of my favorite moments from yesterdays USA v Slovenia match: Clint Dempsey’s elbow to the head of a Slovenia’s Bostjan Cesar in the 1st minute & Landon Donovan’s in-the-face-posterization of the Slovenian goalkeeper, Samir Handanovic, for the United States’ first goal.

Category: FIFA, World Cup Comments: No Comments »

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FU BP

June 19th, 2010 by Larry

Local artists send a message to BP. This is a time-lapse of their installation on the Krog Street Tunnel in ATL.

Category: Atlanta, Graffiti Comments: No Comments »

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It was a Bad Call and Everyone Knows It

June 19th, 2010 by Larry

US Tennis star, Andy Roddick commented on the disallowed goal, “I understand the rules of football so well that apparently when two Slovenian guys mug an American guy the American guy gets called for a foul. That’s how well I understand the rules.”

Category: FIFA, World Cup Comments: No Comments »

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Where’s the USA Foul?

June 19th, 2010 by Larry

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I can’t see where a USA player is committing a foul. I can see where they are being fouled. Certainly that 3rd USA goal should not have been disallowed, but perhaps the rest of the world has it out for the US. I think that referee needs to be stripped from his duties forever. Apparently he’s under review by FIFA now, details from ESPN.com here.

Category: FIFA, World Cup Comments: No Comments »

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Logo Jams: Golden State Warriors New Logo

June 17th, 2010 by Larry

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The Golden State Warriors have unveiled a new logo for their franchise that reminds everyone of the good ‘ole days of the NBA. The days before David Stern was able to influence everything in the league to benefit his bank accounts. As Jorge Menes would say, “There’s not enough deodorant for that conversation, so let’s move on.”

Coincidentally, this re-brand is taking place right before the NBA Draft. Hmm… I’m not surprised. I’m sure they’ll sell a ton of merchandise now that their logo isn’t a nonceptual blue man.

PROS:
1) Throwback-ish look – I love the reference to the old school San Francisco Warriors’ 1960′s vibe. Apparently the franchise has been selling a lot of “Hardwood Classics” merchandise that features the old school logo, so it’s only prudent that they moved to a throwback look without directly copying it. Often times, I find myself enjoying what is sometimes referred to as a fauxback; reconceptualizations of old jams.

2) Team Colors – A franchise builds heritage by having consistent team colors. The Warriors’ decision to revert to a simpler color palette shows they’re ready to succeed again. Stephen Curry will feel fresh-to-death in his new uniforms. The most recent iteration of the Warriors had orange as one of their colors. What!?!? Why would you do that? Who designed that? Who signed off on that? Orange/Navy Blue/Yellow = Low sales. Sorry, but no one is buying that garbage.

3) New Perspective – I love that they choose to focus on just a section of the iconic Golden Gate Bridge Bay Bridge by cropping into it and featuring it from a heroic angle. Everyone already knows what the bridge looks like, so there’s no need to show the whole thing. The bridge is excellently rendered in Illustrator, and you can tell. Props.

CONS:
1) Nudge that shit, bro – It makes absolutely no sense for the blue outline to be inconsistently thin at the top and thicker at the bottom. Someone forgot to use the arrow-up key on their Macbook. Let’s go people! We have tools to align these things! This slight detail (intentional or unintentional) makes me queezy if I stare at the logo for too long.

2) Copperplate. Really? – Out of all the possible typefaces in the world they chose Copperplate?!? I’ve seen this typeface used on everything from a lawyer’s business card to T.I.’s King. Everyone has it and it doesn’t help distinguish one brand from another. This is a PRO BASKETBALL franchise! They should be able to hire someone to create a custom/proprietary typeface. I don’t care if the deadline for this project was less than a day, I would’ve NEVER EVER put this typeface in front of a client. As a designer, you owe it to your client to suggest positive directions and guide them with your reasoning. And if you don’t know type, then you don’t know jack. I can just picture some suit at the Warriors walking in and saying, “My wife typed out a bunch of versions of ‘Golden State Warriors’ on her Compaq Presario and I really like THIS ONE!” while pointing at a sheet of 8.5″ x 11″ computer paper. I’m not a fan of this decision and I look forward to the 2011/2012 season when they revisit this and make an appropriate type tweak.

3) Lil’ Type / Big Type – This is going purely on gut here, but I can’t stand that GOLDEN STATE is so much smaller than WARRIORS. It makes the whole composition very bottom-heavy. Look at the spirit of the 1960′s logo, it’s so lively and optimistic. It directs the eye up and out. The new type treatment makes my eye glaze over the Golden Gate Bridge and focus on WARRIORS; which will probably be situated right around every player’s belly-button. Get ready for weird and off-balanced jerseys. I guess they’re assuming that the logo is “hot enough” and that it will move units regardless of type.

Overall Score:
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I can’t hate too much. They made a strong decision to reference a popular design that has done well in the past and I’m a fan of that decision. Therefore, this logo gets 3.5 stars. If they had paid a little more attention to the details it would’ve easily gotten a 5.

Archives Posts

World Cup League of Extraordinary Gentlemen

June 17th, 2010 by Larry

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Disregard Iran from Farshad’s lineup. What a homer!

Last week, I was asked by a few friends to join this elitist World Cup Fantasy League and it’s been consuming my life ever since.

A quick rundown of the rules: 8 people pick 4 teams each, and you get points for wins, draws, and knockout tournament advancements.

The whole idea of a “World Cup League of Extraordinary Gentlemen” is a first for me, and definitely verging on psychotic. I was out of town when the draft took place, so I had to rely mostly on gut-instinct and Joe Martinez’ iPhone to do some quick scouting (during an industry dinner, nonetheless). Luckily, I was sitting next to a few sports nuts (@BrianYarvual & @edthesportsfan) and they didn’t mind the chaos too much.

Despite being “randomly picked” to draft 6th overall (total conspiracy), I think I ended up with a decent lot:
1) Italy
2) Portugal
3) Australia
4) Honduras

After the first week of games, my teams have had 2 draws and 2 losses. Horrible!!! Hopefully my teams will start “Writing the Future” in a good way this week. Especially Italy, the really need to get it together! I think the hideous Puma goalkeeper kits are holding them back.

Category: Atlanta, FIFA, World Cup Comments: 3 Comments »

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Dirty South Crunkball Crest

June 16th, 2010 by Larry

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My buddies Adam, Hadi, and Patrick play on a highly-regarded kickball team here in ATL. Over the past few years, they’ve traveled and won 1st place at 4 tournaments. They’re going to Brooklyn this summer to defend their title as the Dirty South Crunkball All-Stars and they asked me (& PROCESS) to not-only sponsor their efforts, but to design a crest for them. This will be featured on their uniforms (screen-printed tees) in some fashion that’s yet to be determined.

These days, many international football teams now feature their opponent or a date of a special match on the actual uniforms (kits). I’m not 100% sure who this trend is attributed to but I think it’s England who brought it back recently with the introduction of their amazing Umbro kits in 2009. Anyway, I wanted to follow-suit and allow for the Dirty South Crunkball squadron to customize the banner on their crest to allow for special mentions on the crests of their tournament uniforms.

Do y’all like it? If there are any extras, we’ll throw them up for sale in the PROCESS Online Boutique.

Category: Atlanta, Branding, Design, Tees Comments: 1 Comment »

Archives Posts

A Branding Project…

June 16th, 2010 by Larry

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Recently, Georgios and I have been working on a small branding project with our good friends at Graveyard Tavern. Here’s a small teaser of what to expect from our team later this year.

Category: Branding, Design, Teaser Comments: No Comments »

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USA vs England in Legos

June 14th, 2010 by Larry

No description needed. So funny!

Category: Art, FIFA, Video, World Cup Comments: No Comments »

Archives Posts

Hawks Get New Coach (I’m Not Impressed)

June 14th, 2010 by Larry

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Larry Drew. No one is looking forward to the mediocrity that you’ll achieve.

The Hawks lose to the Magic in a historical beatdown and Atlanta Spirit Group decides not to re-up on Mike Woodson’s contract. I can understand that. I wanted that to happen. Many fans and analysts believe the team has reached their pinnacle with Woody as the coach and JJ, Bibby, Smoove, Boss, and Marvin as the starting five. So nix Woody, but hire Woody’s assistant? I mean, how different are things going to be with this bro? I was pulling for a high-profile hire so that Atlanta could attract a star to bring further success to this organization and city. So far, I’m not impressed with the moves the Atlanta Spirit Group has been making this off-season.

I have a few points (rants) and questions to get out into the open before we move any further into this off-season. Please feel free to comment and leave your thoughts:

1) Larry Drew must’ve come off sounding like Phil Jackson during his interview -or- Atlanta Spirit Group is cheap-cheap-cheap. He’s going to be the lowest paid coach in the league. Can you believe that the Hawks wanted a white-out at every playoff game, but then turned-around and charged fans 5 dollars for a lame white Hawks Playoff tee? Are you serious? If you want a white-out, then do like the Oklahoma City Thunder did by GIVING AWAY playoff tees to fans and making your employees say, “WEAR THIS DURING THE GAME”. Let’s not even start on the design that was printed on the white tee… gross.

2) Are they trying to save money on a coach so they have money to spend on bringing a superstar to ATL? If they let Joe Johnson walk, then they better bring us a superstar. This isn’t the time to “rebuild”. Smoove and Horford are only under contract for a couple more seasons. This is the time to make forward progress. Can the Hawks win more than 53 games and/or NOT get bitch-slapped by Team LeBron or Team Howard next season? Probably not with a rookie coach and no Joe Johnson (or a suitable Joe Johnson replacement).

3) The Milwaukee Bucks’ John Salmons’ name has been tossed around as a replacement for Joe Johnson. That’s not going to do it for this team. He might be a great addition if you bring him in for cheap (which seems to be a trend with Atlanta Spirit Group), but he is not going to bring this team to the next level. Can you imagine seeing “Iso Salmons” over and over? I’d rather smell farts.

4) This message goes directly to my friend and ticketing agent that I’ve had for the past few seasons, Brenden Collins. If JJ leaves and there is no suitable replacement for Joe Johnson, then don’t call me this season. I’m not interested in supporting a product that doesn’t care about the pride and reputation we’re trying to build for our city. National credibility and “shocking the world” is what a lot of ATLiens strive to achieve on a daily basis, and we want to see a reflection of those goals we have on the court at Philips Arena. If Atlanta Spirit Group isn’t feelin’ it, then I’m not either.

Category: Atlanta Comments: 3 Comments »

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