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Nike Campus Tour

July 28th, 2010 by Larry

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I recently visited Nike’s headquarters in Beaverton, OR. See what I saw via my story at Standardatl.com

Category: Beaverton Comments: 1 Comment »

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Drive-By Art

July 28th, 2010 by Larry

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Our homie, Ryan O’Malley, is one of the best woodworking/print-gurus I’ve ever seen in action. He recently left a teaching gig in Charlotte to travel the country and share his press-working skills in a series of workshops in every city imaginable. He has since left to take a teaching position in TX, but he left a gift for the Queen City before he took off. (via Kitschworth)

Category: Art, Charlotte, Graffiti Comments: No Comments »

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Making Comps

July 26th, 2010 by Larry

Like we said before, we’ve been working on a big project. Here’s a behind-the-scenes look at last weekend’s work session.

Category: Design, Video, Web Design Comments: No Comments »

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The ATL Times

July 23rd, 2010 by Georgios

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Here’s another sneak peek into what we have been working on lately. This is a fake news paper that we put together for the rebranding of Epidemik Coalition. If you have been to our other site lately, ECDESIGNCO.com, you might have noticed that it’s under construction. Check back in 2 weeks and see what we have been up to. Promise you won’t be disappointed.

Category: Branding, Design, News Comments: No Comments »

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We Play Hard

July 21st, 2010 by Larry

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We work hard too. We’ve been really busy working on restructuring the way our company speaks about itself. The most exciting thing about this process is that it really brings all of our talents together in a way like never before. Also, a lot of Portfolio Center model-making flashbacks have come about recently. More to come soon…

Category: Atlanta, Design, Web Design Comments: No Comments »

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Logos at Portfolio Center [Week 3]

July 21st, 2010 by Larry

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This week, several of my students made significant breakthroughs on their sports logo projects, others are still finding their happy places with their logo marks. Often times, a designer can “have a hard time with the project” and feel stuck; which is often an excuse for not spending enough time on their assignments. Trust me, I had the same excuses as a student.

The way to get unstuck is to get out in the world and experience things that you wouldn’t normally do. Go cliff diving, get in a verbal argument, kick a soccer ball, punch a wall, get wasted, make out with someone, listen to loud music with the windows down, talk to a bum, or walk on a slack line with Mason Poe… Just do something to get out of your comfort zone and start paying astute attention to the world around you. The experiences can lead to lots of creativity.

I wanted to focus on Alyssa’s decision to rebrand the New Jersey Nets as the Brooklyn Beat, since they will be moving into a new arena in Brooklyn in 2 years time. Other ideas she had for names were the “Riders” and “Beats” but it made sense to remove the “s” from “Beats” to signify that all Brooklynites coexist within the same realm, groove, or rhythm.

The next step in her process is to generate imagery that will evoke Brooklyn without falling into the predicatble poor design stereotypes that exist within hip-hop, urban, and graffiti. Remember, it’s important for the new look of this franchise to communicate strongly to a global audience. The NBA is international. Pale-ass Asian bros like me still need to be able to buy into the team’s look and feel. What if I want to rock a Devin Harris jersey?

I think the easy thing to do is to gravitate to the iconic Brooklyn Bridge, and I think that using a singular piece of the bridge proves to be an interesting approach as a logo, although I think she should continue to explore other possibilities. I think that she’s going to have to create some kind of wordmark for the actual Brooklyn Beat name that will lock-up well with the mark. We’ll see how things develop!

Next week, we’ll see our groups’ initial business logos that were randomly assigned out of the Atlanta telephone book. I’m looking forward to seeing how they think outside of the sports realm.

Category: Atlanta, Design, Logo Jams Comments: No Comments »

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PROCESS Summer 2010 Teaser 2

July 21st, 2010 by Larry

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If you follow @WeAreTheProcess on Twitter, you may have already seen this preview last week. In case you haven’t, here’s a peek at what’s dropping from our PROCESS line this Summer; right in time for the August heat. I had to do a close inspection of my files before sending them off to print. Yes, every anchorpoint is important.

Archives Posts

Chris’ New Mossberg

July 19th, 2010 by Larry

Our intern, Chris, just bought himself a shotgun. Here he is firing it for the first time at the range last weekend. He says, “It kicks like a mule!”. I can tell!

Category: Atlanta, Video Comments: 2 Comments »

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Party Like It’s 2006!

July 16th, 2010 by Larry

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Although I love the play of Zaza Pachulia, I wouldn’t describe him as an enforcer in the paint.

According to this morning’s reports on NBA Fanhouse, Shaquille O’Neal is no longer in the Hawks’ plans for next season. That means that the team isn’t looking to pursue any more big talent and the likelihood of Atlanta being a feared city in the NBA is slim. Unless Atlanta Spirit Group green-lights a trade that would send Marvin Williams alone, or in a package, to another team for a significant role player, the Hawks’ offeseason is over. They still have 3 roster spots to fill and they have roughly 4 million dollars to do that, according to their speculated budget.

What can we expect from the Hawks this year? Probably a similar season to what we had in 2006 or 2007. Atlanta might be able to get into the playoffs without home-court advantage. Our team might be able to take the Celtics to 7 games in the playoffs.

With this week’s sign-and-trade of Josh Childress (a fan favorite), the Hawks aren’t likely to contend for any titles against Orlando, Boston, and Miami. Don’t forget, Chicago and Milwaukee are on the up-and-up lately.

With all that being said, I have an announcement for all the bros at Atlanta Spirit Group: Don’t bother calling me about Hawks tickets this season (or the next 6). I can’t pay to watch one money-sucking player hog the salary of an entire roster; much less support watching him repeatedly dribble out 20 seconds of clock and toss-up a brick in the 4th quarter of a close game. I don’t care if it’s Chick-Fil-A family night or some other lame-ass promotional event. I just want to watch the Hawks bitch-slap LeBron James. Is that too much to ask? If that’s not a possibility you are working towards night-in and night-out, then y’all aren’t doing your jobs right! Pay ME.

Category: Atlanta, NBA Comments: 1 Comment »

Archives Posts

Logos at Portfolio Center [Week 2]

July 14th, 2010 by Larry

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This past week, my students spent a majority of their time doing research on their assigned teams. Some clearly made larger breakthroughs than others. A key to being successful with logo sketches involves narrowing down qualities that you want the logo to communicate. You might want to accentuate the roots of the city and downplay the actual mascot; or vice versa. Does the logo need a basketball or baseball in it? What kind of promotional items do you envision this logo being etched on? All these questions will eventually be answered during this process. Often times, creatives aren’t having fun with the projects and therefore the work suffers. Your quality of work reflects the joy you had in the creative process.

There’s a long way to go, so it’ll be interesting to see how these sketches develop into something concrete.

See more after the jump. Read the rest of this entry »

Category: Branding, Design, Logo Jams Comments: 2 Comments »

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