Logos at Portfolio Center [Week 2]

July 14th, 2010 by Larry


This past week, my students spent a majority of their time doing research on their assigned teams. Some clearly made larger breakthroughs than others. A key to being successful with logo sketches involves narrowing down qualities that you want the logo to communicate. You might want to accentuate the roots of the city and downplay the actual mascot; or vice versa. Does the logo need a basketball or baseball in it? What kind of promotional items do you envision this logo being etched on? All these questions will eventually be answered during this process. Often times, creatives aren’t having fun with the projects and therefore the work suffers. Your quality of work reflects the joy you had in the creative process.

There’s a long way to go, so it’ll be interesting to see how these sketches develop into something concrete.

See more after the jump.

Dave – Atlanta Thrashers

Dave – Atlanta Thrashers

Dave – Atlanta Thrashers

Stephanie – Bakersfield Blaze

Addie – Kansas City Wizards

Catherine – Charlotte Bobcats

Nichole – Oklahoma City Thunder

Nichole – Oklahoma City Thunder

Alicia – Atlanta Apollos (MLS Bid)

Alyssa – New Jersey Nets >>> Brooklyn Beat

Category: Branding, Design, Logo Jams Comment: 2 Comments »

2 Responses

  1. the ice cream man Says:

    Nice post. Enjoyable to see the kids at it.

  2. Boris Says:

    I love seeing sketches. Great stuff. Every time I see this kind of thing or think of my own logo process my mind goes back to that first design class with Sylvia. Someone needs to publish those notes, talk about a well defined sketching process.

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