Logo Uniform Jams: Cleveland Cavaliers New Uniforms

August 19th, 2010 by Larry

Everyone knows that the Cleveland Cavaliers organization is approaching a new era of their franchise’s existence: The Post-LeBron Blues. I guess now was as good a time as any to make some drastic changes to the teams on-court look. The timing is right and the reasons are right to re-examine things and figure out what this team is going to be about in the future. A buddy of mine writes for Ball Don’t Lie over at Yahoo! and I thought he brought up some valid points as to why he likes this new direction. I’m with him on lots of levels but I need to chime in, so here goes.

1) Retro Colors & Faux-back look: I’m all about embracing their “Wine & Gold” colors of the past and bringing them back out. I’m a huge fan of classic, flat, varsity gold. That’s a huge plus for me.

2) Less is More: In the past few seasons, you’d see the Cavaliers on television wearing all sorts of uniforms. It got to the point to where a casual fan couldn’t identify the real HOME & ROAD uniforms from ALTERNATE 1 & ALTERNATE 2 from THROWBACK 1 or 2. It was a hot mess. I’m assuming that the Cavs will be sticking to 2 uniforms for now. One HOME jersey and one ROAD jersey. I think I read somewhere that according to NBA rules, a team must play 3 seasons with new HOME and ROAD jerseys before applying to get approval on an alternate.

1) Inconsistency: I hate hate hate how the “C” logo on the road uniforms is gold on the jersey and white on the shorts. Why would they do that? Also, why does the sword appear locked-up with the “C” on the shorts, but not on the back of the jersey? A good logo should stay the same no matter where you put it. Between the HOME and AWAY uniforms the logo changes colors 3 times. Someone deserves a bitch-slap for that.

2) Typography: Really? That’s the best they could come up with? The CLEVELAND CAVALIERS + Adidas got together and decided to type some letters out in an arc? C’mon guys! This is the National Basketball League. The brands are GLOBAL! This is all you could crank out? This job feels rushed. Hire us and we’ll give you some typography worthy of Anderbro Varejao to wear across his chest.

Overall Score:

I realize how well the old-school Cavs jerseys have done over the years and I love the decision to make a semi-retro statement. However, I question whether these new jerseys have just created more of the same kind of graphic statement to Cavs fans who are less than enthused about possibly missing the playoffs for years to come. More crap, same colors… Anyway, I’m fine with the concept and decisions to make a new statement. However, I’m pissed-off that someone signed off on this and someone was paid to “not think”.

Category: Cleveland, Design, Logo Jams, NBA Comment: 1 Comment »

One Response

  1. KJ Says:

    i wouldn’t give it a perfect rating but i think it’s pretty dope. i saw this on UniWatch actually. the “C” logo on the shorts not matching the jersey did bother me too. haha

    3 STARS.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.