Gap has unveiled a new logo and it couldn’t be more perfect for how people feel about their brand. It’s mindless, boring, and there’s nothing special with it. Kind of reminds me of their clothes. Hmmm….
Needless to say, the logo is sucky and it took me approx 2 minutes to recreate it in Illustrator. They could’ve paid us to do their logo. It would’ve been the most-lucrative 2 minutes we’ve ever billed for.
Finally, I want to know who the bitches are at Laird & Partners, New York that are responsible for this offense. There are plenty of talented graphic designers in our city that are way more capable of creating something encompassing Gap’s past, present, and future goals. Many would jump at the opportunity to work on an account of that magnitude and I’m sure most would have the presence of mind to NOT squeeze out a turd like this.