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October 7th, 2010 by Larry


Following a lot of internet backlash over Gap’s new logo, 2 hilarious twitter accounts have emerged, @OldGapLogo & @GapLogo. Also, a great website called allows users to generate their very own nonceptual logos. Now everyone can be as conformist and boring with their very own helvetica bold & blue gradient box logo! Is this trend of font + gradient and/or transparency-trick logos tired yet? C’mon people…

Category: Design, Logo Jams Comments: No Comments »

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2 Minutes to Make Gap’s New Logo in Illustrator

October 6th, 2010 by Larry


Gap has unveiled a new logo and it couldn’t be more perfect for how people feel about their brand. It’s mindless, boring, and there’s nothing special with it. Kind of reminds me of their clothes. Hmmm….

Needless to say, the logo is sucky and it took me approx 2 minutes to recreate it in Illustrator. They could’ve paid us to do their logo. It would’ve been the most-lucrative 2 minutes we’ve ever billed for.

Finally, I want to know who the bitches are at Laird & Partners, New York that are responsible for this offense. There are plenty of talented graphic designers in our city that are way more capable of creating something encompassing Gap’s past, present, and future goals. Many would jump at the opportunity to work on an account of that magnitude and I’m sure most would have the presence of mind to NOT squeeze out a turd like this.

Category: Design, Logo Jams Comments: 2 Comments »

Archives Posts

Maple Leafs Photoshoot Production Timelapse

October 6th, 2010 by Larry

This is amazing! Given their history in winning, I’m going to go out on a limb and assume that the Toronto Maple Leafs have a larger production budget than our local teams… Wow!

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Jaguar Slap

October 5th, 2010 by Larry

Ross and I went to Jacksonville to watch the Jaguars vs Colts this past weekend. Not only was it an amazing game, but we also witnessed this hilarious fight that broke out next to us. Luckily, one of the fans in front of us caught the whole thing on his phone and I couldn’t be happier than to share this with you. If you watch closely, you can see me at the beginning of the video on the left. Hooray for the internet!

YouTube version available after the jump. Read the rest of this entry »

Category: Jacksonville, NFL, Video Comments: 1 Comment »

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FIFA 11: PROCESS F.C. Highlight Reel [09.30.10]

October 1st, 2010 by Larry

I picked up FIFA 11 by EA Sports for Playstation 3 on Tuesday and have been enjoying the new game immensely. There are numerous game play upgrades included in this year’s version of the game but I don’t want to bore anyone with those mundane details. If you’re really curious about in-game changes, head over to EA Sports’ website or any other blog out there. For me, the major difference between FIFA 10 & FIFA 11 is the Creation Centre that allows users to create their own players and teams. I immediately jumped at the opportunity to create a football club for PROCESS, consisting of video game representations of our crew of friends.

I’m still ironing out a few kinks to our squad, which is already available for download to your game system. I’ll do an in-depth review of the Creation Centre in the coming days, but for now I wanted to show off this hilarious goal celebration video clip featuring PROCESS F.C. midfielder, Ross Martin. Enjoy!

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