Wine Shack is an upstart wine store located in Huntington, New York. EC took on this project a few month’s back as Ted Ullrich, our lead in NY, brought me on to work on the identity for this brand. Ted worked on an interactive wine-pairing system for the store itself along with other digital elements. Here’s a first look at the logo and business card. There are a lot of brand touchpoints to see and we’ll update as soon as we have more photo-documentation of the work.