The new We Are The Process collection is available now in our online store. This season’s efforts were focused on building on the team concept in that we’re all together in representing the South (& America) in the best way possible. Another underlying theme that we’ve had since the inception of our line was that everything reaches a terminal point, thus the end of the process. In the past we’ve conveyed that message with references to film, heritage, & omens. This season, we used the buffalo as a metaphor for “The End”.
If you want to know more, check out this interview of us from H1GHER.com.