If you’re a bike enthusiast, I’d recommend spending some time in Mellow Johnny’s Bike Shop in Austin, Texas. I spent a few days in the land of SXSW this past week and I couldn’t pass-up the opportunity to see Lance Armstrong’s store in person. Lance’s nickname is Mellow Johnny (a play on maillot jaune, which is French for Yellow Jersey). I don’t ride bikes but a lot of my friends do, so I was more interested in capturing this amazing storefront sign. The craftsmanship that went into creating this one of a kind sign really amazes me. I wish more businesses in ATL could boast a similar sensibility for design.