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Charlotte: Dirty Mega – April 8th

March 30th, 2011 by Larry

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Dirty Mega, the wildest party sweeping through the Carolinas, is making it’s 3rd stop in Charlotte, NC on Friday, April 8th with some special ATL flair. In addition to the usual suspects of Stranger Day, Lord Walrus, Blng x Bdgt, & Black Sheep Skate Shop, they’ve invited our brand, We Are the Process, & Cristo Disco to throw down at Dharma Lounge. Charlotte come and see us! We’ll have special pop-up shop pricing on all our gear for one night only!

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What is H1GHER LEARNING?

March 30th, 2011 by Larry

If you don’t know KJ Kearney of H1GHER.com, here’s an introduction to the man who’s mission is to put Southern streetwear on the map. As always, there’s a little We Are the Process sprinkled here and there throughout this vid.

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Nike Cricket: Yards

March 30th, 2011 by Larry

I’m not going to pretend that I understand the game of Cricket, but this video makes me want to get out there and play. It’s always astounding to see the storytelling in Nike’s campaigns. The ad was directed by Omri Cohen (Hello Robot Films) with creative direction by Senthil Kumar (JWT).

As the sporting world prepares for cricket to enter semi final round play, Team India will be seen sporting Nike’s Considered team kits made from recycled plastic bottles. Nike, the official apparel sponsor for the Board of Control for Cricket in India (BCCI), introduced its considered design ethos in Team India’s game day apparel in September 2010. The team began wearing this kit for the first time on pitch this spring.

Category: Cricket, Design, Sneakers, Video Comments: No Comments »

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The Coathangers – Hurricane

March 29th, 2011 by Larry

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photo by Jason Travis

The Coathangers are a modern day, Dirty South answer to The Runaways; and a hell of a lot better if you ask me. We’ve been listening to their records for quite some time now and we’re happy to report that they’re hitting us in the face again with a new track inspired by NOLA called Hurricane. The track is from their upcoming album Larceny & Lace, releasing on June 7th.

Download: The Coathangers – Hurricane

Category: Atlanta, MP3, Music, New Orleans Comments: No Comments »

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Sony Playstation “MLB The Show ’11″ x Nike Zoom Huarache Trainer Low

March 29th, 2011 by Larry


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For the second consecutive year, Minnesota Twins perennial All-Star, Joe Mauer is the cover athlete for MLB ’11 The Show, available exclusively for PlayStation. To commemorate this achievement, Nike will release the Nike Huarache TR Low “The Show”. This very limited trainer will be released on April 9th at Nike Mall of America, East Bay, select Minnesota and Chicagoland retailers, and Nice Kicks.

The Huarache TR Low “The Show” retails for $110 and is a baseball lover and gamers’ dream. Baseball inspired stitching around the toe emulates that of laces on a ball. The PlayStation logo is prominently displayed on the shoe’s outer tongue. The right shoe’s inner tongue includes Mauer’s iconic ‘7M’ logo.

When I’ve had the time to train/exercise, I’ve been wearing Zoom Huarache Trainer Mids. They feel like walking on clouds and I never feel any pain in my feet or knees. I’m looking forward to the freedom that a pair of lows will allow me. Now, if only someone would hook me up with the MLB ’11 so I can confirm how terrible I am at “new school” baseball games…

More photos after the jump. Read the rest of this entry »

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Pics & Vids From the Road

March 28th, 2011 by Larry

The past 2 weeks on the road have been very exhausting, yet super fun and rewarding. I had so much fun meeting new people and seeing their positive reactions to our efforts. Here are some photos and videos from our trip to New Orleans, Austin, & Charleston as well as some friends’ pics sent in via Twitter. Enjoy!
Read the rest of this entry »

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LockerGnome.com Interview at StyleX

March 28th, 2011 by Larry

Kelly from LockerGnome.com visited our booth at Style X in Austin and conducted this impromptu interview with us about We Are the Process. I’m really surprised how well her microphone picked up our voices and none of the distracting background noises which were throwing me off the entire time. Ha!

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The Big Mix Video Clip

March 27th, 2011 by Larry

Here’s a small glimpse of the scene at The Big Mix in Charleston; filmed and edited by fashion editor of the Charleston Scene, Marcus Amaker.

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Lil’ Suzy – Take Me In Your Arms

March 27th, 2011 by Larry

Cristo Disco originally introduced this track to us a while back, and it randomly came up on Georgios‘ iPod the other day. Ever since, we’ve been bumping this track several times a day during our tour across The South. It’s hilarious, but if you’re stuck in a farty van for hours at a time, this song can give you the motivation you need to power through the last few hundred miles of a grueling trip.

Download: Lil’ Suzy – Take Me In Your Arms

Category: MP3, Music, Video Comments: No Comments »

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Media Preview of Nike USA Red Jersey

March 27th, 2011 by Larry

If any of you have ever wondered what it’s like at a Nike Media event, here’s a great behind the scenes look at how they play out. More importantly, this is something that we’ve been discussing since the World Cup, and it seems that Nike has listened to the the bloggers out there. They’ve created a red jersey and “Red All Over” campaign to unveil it. The US Soccer Men’s National Team wore these kits on field against Argentina on Saturday, and will most likely wear them again in Nashville against Paraguay on March 29th. Road trip anyone?

Category: Design Comments: 1 Comment »

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