We Are the Process Spring ’11 Lookbook – Behind the Scenes

March 7th, 2011 by Jorge


We are the “Grind”, y’all! Georgios, Larry, and I having been working non-stop to deliver the next We Are the Process Collection. Like seasons past, we all gather (via iChat) and start throwing down ideas and directions for the upcoming line. Although the designs may be different, the goal is always the same: Design concept-driven clothes that we would love to wear. This season’s collection, ‘Join or Die’, looks way back to the designs and passions that powered the American Revolution, and the rebels that made America; and particularly what makes us the South!

With so many iconic designs this season, we felt the photography should be simple, and let the designs tell the story. Hence, the absence of color altogether. Like the punk photography of the 70′s and 80′s, we tried to recreate the raw emotion that helped spark a new era in rock and roll. The final photographs have attitude and a gritty quality that says, “You’re either with us, or against us in our campaign to unite The South!” Big thanks go out to Lindsey, Kendrick, and Jhesika for being real-as-hell in the photos. Check out the new ‘Join or Die’ Collection & lookbook shot by yours truly here.

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