Nike Cricket: Yards

March 30th, 2011 by Larry

I’m not going to pretend that I understand the game of Cricket, but this video makes me want to get out there and play. It’s always astounding to see the storytelling in Nike’s campaigns. The ad was directed by Omri Cohen (Hello Robot Films) with creative direction by Senthil Kumar (JWT).

As the sporting world prepares for cricket to enter semi final round play, Team India will be seen sporting Nike’s Considered team kits made from recycled plastic bottles. Nike, the official apparel sponsor for the Board of Control for Cricket in India (BCCI), introduced its considered design ethos in Team India’s game day apparel in September 2010. The team began wearing this kit for the first time on pitch this spring.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.