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Yelawolf – Gadsden Alabama

April 30th, 2011 by Larry

Yelawolf is one of the biggest artists to come out of Atlanta in recent years and we’re proud to see that he’s not only down with We Are the Process, but that he takes his own initiative in customizing our shirts in his personal way. Thanks to PJ for sending this over!

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Read the Name on the Jersey!

April 29th, 2011 by Larry

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Operation Dwight-Out complete! Yesterday was a great day to be an ATLien…

Category: Atlanta, Design, NBA Comments: No Comments »

Archives Posts

Something Old, Something New

April 28th, 2011 by Larry

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@primetimecody sent us this picture yesterday. This shows one of our 1st stickers we ever made as Epidemik Coalition, which was stuck on that sign roughly 5 years ago. This was long before we decided to launch our brand, We Are the Process. As you can see, someone put in the effort to stick one of our new Warpaint Nokahoma stickers on top of this old one. It’s crazy how far we’ve come. Yet, there’s still a long way to go!

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U.S. Royalty at The Basement

April 26th, 2011 by Larry

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Last Friday I caught my first show at the Graveyard‘s new concert venue, The Basement. They’ve been talking about expanding into this venue for a long time and now I see why it took them so long. Everything about this new place was executed flawlessly. The furnishings are on point, and the soundsystem is amazing. The band of the evening, U.S. Royalty, blew my ears back! I’ve been listening to them for a few years now, but hadn’t seen them live until this point. The band rocks so damn hard, and lead singer John Thornley, has a voice that gives you chills. Do yourself a favor and go see USR live.

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Nike MLB Local T-Shirts

April 26th, 2011 by Larry

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If you’ve been anything like me over the past 3 weeks you’ve spent a lot of time on baseball. Thanks to MLB.tv, I’ve been able to keep track of all the players on the @WeAreTheProcess fantasy baseball team, while watching television broadcasts from all over the country. I’ve started to notice that announcers use unique vernacular when speaking about their teams. Nike has touched upon a this flair with their new MLB Local T-Shirts that are now available for $20 on Eastbay. If you’re a fan of sports aesthetics like me, you’ll get a kick out of all these designs.

Category: Branding, Design, MLB, Tees Comments: 1 Comment »

Archives Posts

Mae Couture

April 21st, 2011 by Larry

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Mae Couture at The Center for Design Study in Atlanta, GA.

Yesterday, Georgios and I dropped by The Center for Design study to say hello to our friend Rick Anwyl. Many of you will remember Rick as the guy who gave our company a home in his building immediately after we graduated from Portfolio Center in 2007. During our visit yesterday, we met fashion designer Caroline Mae, creator of the line Mae Couture. Upon seeing her work from across the room, we thought her dresses looked amazing.

After talking to her for 2 minutes, we realized that her clothes are constructed out of old military parachutes! Whaaaat?!? Take a second to think about that. These soft, beautifully crafted pieces once existed to provide a soft landing for military men and were made to withstand the elements. Now, I wouldn’t call myself a fashion designer (because what Georgios & I do have more to do with graphic design and visual communication on the canvas of a tee or cap) but I will say that I haven’t seen anything this interesting or exciting come out of the world of fashion in quite some time. Mae Couture is truly cool. Now if only we can get her to create some stuff for the bros…

More photos after the jump. Read the rest of this entry »

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New Issue of HOOP

April 20th, 2011 by Larry

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Not #1 this year NY. Sorry…

The new issue of HOOP arrived at our studio today. I always love cracking open an issue of this magazine because it makes me feel like a kid again. I get the same feeling when I tear open a pack of baseball cards. There’s always some fantasy & nostalgia involved; as if I’m going to be taking in pages of beautifully photographed sneakers I’ll never play in and gain tons of basketball insight. Included in this month’s issue is a tear out poster of Russell Westbrook dunking during the NBA All-Star Game. More importantly, Atlanta Hawks guard Joe Johnson is also captured in the image! Yes, we’ve already hung this one up in The Treehouse next to our posters of Kevin Durant, Brandon Roy, & Derrick Rose.

Category: Atlanta, NBA, Posters, Studio Comments: No Comments »

Archives Posts

The Basement EAV: Get Some Privacy in “The Process Room”

April 18th, 2011 by Larry

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We recently teamed up with the fine folks at Graveyard Tavern who were looking to do something unique with their new downstairs concert venue called The Basement. They asked us to put our unique spin on a small walk-in room in the back of the venue.

If you’re having a great time at The Basement, but you need a few minutes of privacy to take care of whatever you please, then check out “The Process Room” in the back of the building.

The photo above doesn’t do the room justice. You have to see our graphic installation in person. Make sure you remember to tweet pics from inside this room to us at @WeAreTheProcess to be randomly selected to win prizes!

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ATL Bocce League: Esperanza x The Process

April 13th, 2011 by Larry

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We’ve joined forces with our friends at Esperanza to play in ATL Bocce‘s Spring 2011 League that plays in Piedmont Park every Tuesday night. Last night, we had our second match and upheld our undefeated record. Everything began as a casual afternoon of drinking beer in the park but it got increasingly competitive as dusk set upon the city. I can’t wait to get back out there next week, as long as the Atlanta Hawks playoff games don’t get in the way!

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Atlanta Hawks Run the Tunnel

April 12th, 2011 by Larry

Atlanta Hawks run the tunnel from their locker room to the court before they face the Miami Heat last night at Philips Arena.

Category: Atlanta, NBA, Video Comments: No Comments »

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