The end is near! Mark your sun calendar kids, cause on December 21, 2012, We Are the Process will sponsor a bicycle death race from Atlanta to New Orleans known as Enduro MMXII. The rules are simple. Make it there first and win. This race isn’t for powder puffs, so start training now.
The brand will provide one lucky winner a means to arrive in style on a custom-built We Are the Process “Conquest” fixed gear bicycle, named after the first rider of the four horsemen of the Apocalypse. One hundred Limited Edition Enduro MMXII shirts have been produced to commemorate the event. When the shirts are gone, the brand will randomly select one of the purchasers to win the “Conquest” bicycle. Each shirt purchase guarantees a 1/100 chance of winning the bicycle. There is no limit on the number of Enduro MMXII shirts purchased.
Enduro MMXII shirts are are on sale now, only at WeAreTheProcess.com. Also, the We Are the Process Summer 2011 Collection will also be released on the website in a few short days.
Official contest rules and bike specs are available after the jump.
To all our friends and family: this is our way of thanking you for your continual support over the past few years. Growing a brand is a process and we’ve had fun doing it with you.
Enjoy y’all, this one is definitely for you. Have fun!
Contest rules as follows:
By purchasing an Enduro MMXII shirt for $25.00 + shipping & handling, you are entered to win the We Are the Process “Conquest” fixed gear bicycle. Each shirt guarantees a 1/100 chance of winning the “Conquest” bicycle. The is no limit on the number of Enduro MMXII shirts purchased. Only 100 shirts available.
The winner will receive (1) Brooklyn Machine Works Gangsta Track V.2 customized by We Are the Process brand
-Custom paint, bars, and head badge by We Are the Process
-Stem, seatpost, and collar by BMW
-Black Deep Vs laced to Origin 8 hub wrapped in 28mm RIBMOs
-Origin 8 Crankset
-Origin 8 pedals with RELOAD foot straps
-Surly 18t cog
-Tioga Spyder saddle
The total build of the We Are the Process “Conquest” fixed gear bicycle is valued at $2000. The contest is open to anyone inside the contiguous 48 states. Once all shirts are sold, a winner will be chosen and notified via email. Winner must respond within 1 week to claim the prize and sign the winner agreement. “Conquest” will be shipped within 7 days of the winner claiming the prize and signing the winner agreement.