We recently met Rhett Boyd, owner of Rogue Wave Surf Shop (RWSS), during our Christmas in July event in Charleston. He invited us to visit his shop the following day and we were definitely curious as to the type of surf shop he owned. You see, he was probably the most dapper fellow at the event, but all I could picture in my head was a typical surf shop with neon colored boards, trunks, and Sex Wax. My preconceived notions were pleasantly mistaken the following day, as I soon realized that RWSS is 50% a collection of relics (that are for sale of course), 25% surf product, and 25% lifestyle clothing. It’s as if Ernest Hemingway was a surfer and opened his own store.
When in Charleston, visit RWSS:
69 Spring Street
Charleston, SC 29403
Check out more photos after the jump.