You guys, THIS is the new Georgia License plate. WTF?!? I kinda want to throw up. No I definitely want to throw up. Apparently there was a “design contest” for residents to submit their designs to get narrowed down to semi-finalists by “art instructors”. You know what that really means? It means the state of GA decided that they would save money by NOT properly hiring designers. Instead they crowd-sourced themselves into this amazing piece of compromise. Yuck…
There’s so much grossness going on here. Visual noise between the “Peach State” type and the tree branches, the off-center “GEORGIA”, makes it seem like an after thought (and unbalanced), and finally the disregard for alignment between the plate numbers and the word “GEORGIA”. Yuck, yuck, yuck… If I had known about this “contest” I would’ve submitted a handful of designs myself. I also would’ve made all of my design students submit looks as well. We have a responsibility to get graphic noisemakers out of the public eye. You wanna know why some people don’t take The South seriously? It’s because too many people in The South don’t follow the process properly. C’mon people… there are amazing designers in Georgia. Why? Why? Why weren’t they tapped to give us a better solution?
Read this marketing jargon: “Georgia’s new general issue license plate will incorporate a “digital” (flat) design, meaning it won’t have raised numbers and letters. This new production process will result in a cost savings to the state and allow customers the option of having their license plate delivered to them instead of having to go to a county tag office. The “flat” plate technology will afford easier identification by Georgia law enforcement.” Translation: The flat plate will save Georgia money, but they’ll still charge you the same amount as always. Also, when was a flat plate considered a technological advancement? It’s not! It’ll just allow the police’s speed guns to function better… meaning more tickets for you! We ain’t stupid… stop feeding us the bs!
Wanna hear from the designer of the new Georgia plate? Watch the vid after the jump.