The 2011 NIKE MAG – It’s About Time

September 8th, 2011 by Larry


The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.

1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 11:30PM EST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.

The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

The 2011 NIKE MAG – It’s About Time.

Reveal video & more photos after the jump.





4 Responses

  1. Joe Martinez Says:

    I yelled out multiple expletives when I saw this. These renderings are siiiiiiiiick!!

    Where were you the night Obama spoke, the NFL kicked off, and the McFly’s dropped?!?!

  2. Nike & The Michael J. Fox Foundation for Parkinson’s Research « FreshAffect Says:

    [...] [...]

  3. Alvin Says:


  4. EPIDEMIK COALITION » Blog Archive » Nike Air Yeezy II Says:

    [...] On Saturday, June 9th, Kanye West’s Nike Air Yeezy II will be available in limited numbers at select global retailers. This is one of the most highly-anticipated sneaker releases in recent years, second to the Nike Mag of Back to the Future fame and the original Nike Air Yeezy from 2009. Since the Yeezy series is the first line of signature sneakers produced by Nike for a non-athlete, fans of Kanye West and sneaker enthusiasts alike are salivating over the opportunity to score a pair. If you can’t live without these kicks, I suggest getting in line for a pair right now. Category: Sneakers Comment: Leave a Comment [...]

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