Our new collection of We Are the Process is available online now at WeAreTheProcess.com and select retailers around The South. This is personally my favorite collection so far and I’m not just saying it. There’s something for everyone. We used 3M reflective ink, we made a letterman jacket, we worked with New Era. The list goes on. I crossed a lot of things off my personal design-career bucketlist with this collection. I hope you guys enjoy the effort. #GrowTheBrand #SupportTheSouth
Shouts to Jorge Menes for the concept and execution of our newest lookbook.
The spitter from the Queen City, Stranger Day, brings us this new banger for the car to hold us over until the new new drops. Everything Over Anything, produced by DJA, is the perfect Carolina Panthers tailgame jam. Charlotte stand up!
Download: Stranger Day – Everything Over Anything
Here’s a new cut of our classic Nokahoma beanie in a few colorways. This is a small preview of our Fall/Winter 2011 collection that is set to hit stores shelves and the We Are the Process Online Boutique this weekend. For info on exact updates, follow the brand on Twitter: @WeAreTheProcess
It’s no secret that one of my favorite artists from Atlanta is Steven Dixey, so it brings me great pleasure to announce that he’ll be featured in an upcoming show at Beep Beep Gallery with Matt Relkin. Be sure to check out both of these artist websites and show your support at the opening on November 5th. I’ll be there!
Congrats to Noah Young for winning our Enduro MMXII “Conquest” Bike Giveaway! We met up with him this weekend and delivered the bike to the lucky dude! Thanks to everyone who participated in the contest. Hopefully be able to hold more contests like this in the future. Keep on Growing the Brand! #GrowTheBrand
I’m always amazed at my design students who walk up and jam out a logo in 30 minutes and call it done. That’s not possible to have a solid mark so quickly. There are brands that are still adjusting lines over the decades; as is the case with these new changes to the Los Angeles Dodgers’ primary logo.
The primary changes for 2012 are:
-the leading script into the ‘o’ of ‘Dodgers’, it’s there in 2010, it’s gone in 2012
-the ‘D’ in ‘Dodgers’ also had a slight change, specifically the curl in the 9-o’clock region of the logo, it’s much shorter in the 2012 edition
-the flight lines of the baseball have been corrected
What do you think? Do the new changes help? Do you even notice?
Two of my favorite artists, Righchus and Stranger Day, have finally worked together on the track, Been Gone, which is one of the many bangers on Righchus’ newest EP, Black Cradles. I hope this is just the beginning of what’s to come from these two well-versed Southern gents! South Carolina & North Carolina stand up!
As a part of Nike Sportswear’s original video series, Always On, Nike has released an exclusive video featuring LA basketball star Lamar Odom and rapper Stalley today. Stalley created original music accompanying the video, featuring Odom’s journey from his home in Los Angeles to his hometown turf in Queens, New York. Reflecting a “day in the life,” this installment portrays a homecoming for Odom from walking down Jamaica Avenue and practice at Frederick B. Judge Park. The video resonates on how deep his roots have shaped him to be “always on” by visiting various places that has helped develop his mentality and dedication to athleticism from his upbringing in NYC.
Included with this video is an original track from up-and-coming Ohio rapper Stalley called Born To Win, which was produced by J. Rawls. Stalley is also a basketball player whom in high school decided to pursue music instead of a career as a pro-athlete. Understanding the heart of what drives an athlete, Stalley’s track flows cohesively with Odom’s laid-back, humble style creating a reflective atmosphere. Behind the scenes footage offers us a deeper look in to the minds of Stalley and Odom and the creative process involved in both outputs.
Always On is a Nike Sportswear campaign highlighting the lives of a variety of athletes, coupling them with exclusive music tracks to tell the diverse stories – on and off-court in and out of the studio, in all aspects of their daily lives. For more information, visit www.nikesportswear.com.
Download: Stalley – Born to Win