Lamar Odom – Always On

October 12th, 2011 by Larry

As a part of Nike Sportswear’s original video series, Always On, Nike has released an exclusive video featuring LA basketball star Lamar Odom and rapper Stalley today. Stalley created original music accompanying the video, featuring Odom’s journey from his home in Los Angeles to his hometown turf in Queens, New York. Reflecting a “day in the life,” this installment portrays a homecoming for Odom from walking down Jamaica Avenue and practice at Frederick B. Judge Park. The video resonates on how deep his roots have shaped him to be “always on” by visiting various places that has helped develop his mentality and dedication to athleticism from his upbringing in NYC.

Included with this video is an original track from up-and-coming Ohio rapper Stalley called Born To Win, which was produced by J. Rawls. Stalley is also a basketball player whom in high school decided to pursue music instead of a career as a pro-athlete. Understanding the heart of what drives an athlete, Stalley’s track flows cohesively with Odom’s laid-back, humble style creating a reflective atmosphere. Behind the scenes footage offers us a deeper look in to the minds of Stalley and Odom and the creative process involved in both outputs.

Always On is a Nike Sportswear campaign highlighting the lives of a variety of athletes, coupling them with exclusive music tracks to tell the diverse stories – on and off-court in and out of the studio, in all aspects of their daily lives. For more information, visit www.nikesportswear.com.

Download: Stalley – Born to Win

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