I’m always amazed at my design students who walk up and jam out a logo in 30 minutes and call it done. That’s not possible to have a solid mark so quickly. There are brands that are still adjusting lines over the decades; as is the case with these new changes to the Los Angeles Dodgers’ primary logo.
The primary changes for 2012 are:
-the leading script into the ‘o’ of ‘Dodgers’, it’s there in 2010, it’s gone in 2012
-the ‘D’ in ‘Dodgers’ also had a slight change, specifically the curl in the 9-o’clock region of the logo, it’s much shorter in the 2012 edition
-the flight lines of the baseball have been corrected
What do you think? Do the new changes help? Do you even notice?