Erie Seawolves MiLB Brand Identity by Ryan Wood

November 16th, 2011 by Larry


Awhile back, I mentioned that I teach a design class at Portfolio Center. Occasionally I’ll have my students redesign a sports team identity. I’ve never posted end-of-quarter projects and readers have been asking to see the results, so here is the first post of the sort. I’ll begin posting finished work from my students whenever I feel like it. Last quarter, I asked a 2nd quarter student, Ryan Wood, to redesign a minor league baseball team. I gave him the freedom to pick a team that he thought had a wonky brand identity, so he chose the Erie Seawolves.

10 weeks ago, Ryan didn’t know a lick of Illustrator, so I wouldn’t let him use his computer. I forced him to use what he had: a pencil and a notepad. Hundreds (and I seriously mean hundreds) of sketches later, he was ready to take all his graphic elements into the computer. Rather, I allowed him to use his computer once he exhausted every possibility he could think of. Within a matter of weeks, Ryan earned his Illustrator chops and churned out a beautifully executed MiLB identity for a 2nd quarter design student. There are a few things I’d like to see him to do push his concept further and he’ll have plenty of time for that during his final 1.5 years at Portfolio Center. See it all after the jump.



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