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“Thirteen” Stickers

March 12th, 2012 by Larry

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We have some new stickers of our “Thirteen” flag that we’ll be sending out with every order from the We Are the Process online store while supplies last. These stickers are mini versions of the 10′ x 6′ foot flag that we’ll be hanging in our booth at StyleX.

In case you didn’t know, South by Southwest (SXSW) has a new style component called StyleX and it’s happening this Friday & Saturday. Check out the website & swing by to see our booth as we’ll be retailing our new Spring ’12 collection (more on that later)!

Archives Posts

Fall/Winter 2011 Restock

March 8th, 2012 by Staff

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We just restocked on a few of our more popular items from last season. We have full size runs and everything is on sale too! Visit WeAreTheProcess.com and grab ‘em before someone else does!

Archives Posts

Kaws “Down Time” at the High Museum

March 7th, 2012 by Keenan

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In the last decade, street-inspired graffiti artwork has slowly begun to stray away from its original home. This often frowned upon style of art, which uses the space on blank city walls as a modern-day art canvas, is now finding a new home, a home off of the streets and into some of the world’s most well renowned and upscale art museums. The best of the best are even selling their work to some high-end art collectors who are paying thousands of dollars for art that only a few years ago was looked down upon.

Here in Atlanta, where graffiti can be found on almost every corner, The High Museum of Art is now home to an exhibit curated by the hugely influential and the greatly respected street artist, KAWS. Born in Jersey City, New Jersey in 1974 with the name of Brian Donnelly, KAWS was a student at the School of Visual Arts in New York where in 1996 he graduated with a Bachelor of Fine Arts in illustration. After graduating, KAWS had a short-lived work career at Disney. While he was there he painted backgrounds as a freelance animator. He also had contributed to the animated series Daria, Doug and 101 Dalmatians.

His art career began as a young aspiring graffiti artist in the late 80’s when he began spray painting freight trains and covering the city walls of New Jersey with his name. He later moved to New York City in the 90’s where he would paint on phone booths, bus shelter ads and even high-rise billboards. At first, his modified ads would be left untouched for several months on end. But once the popularity of KAWS’ work began to rise, the pieces were a hot commodity and were being snatched up all over by his many fans. With all of the marketing hype surrounding the persona of KAWS, he had no time to take a break. In the late 90’s he began creating limited edition vinyl toys, which were instantly grabbed up by fans and toy collectors across the globe. His key market appeared to mainly be in Japan, where collecting toys was very common and highly respected. KAWS has also been involved with a few collaborations with different clothing companies like Original Fake, A Bathing Ape and Kung Faux. He has even made snowboards for Burton and different kicks for Nike and Vans. KAWS has painted everywhere from Paris and Berlin to Tokyo and London. KAWS’ ability to blur the line between fine art and street art is a huge reason he has such a wide audience. His sculptures and paintings both have recurring themes in them that anyone can understand in any language. His new exhibit “Down Time” at The High Museum highlights some of KAWS’ older work that he has created. Read the rest of this entry »

Archives Posts

Atlanta Hawks / Taco Mac “Me +3″ Commercial Spot

March 7th, 2012 by Larry

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I recently lending my acting “talents” to the powers that be at Philips Arena by participating in this commercial for Taco Mac and the Atlanta Hawks. All it took to convince me to show up was a ton of chicken wings, beer, tickets to the game, and my good friends Jamie Gordon and Matty Ryan to be in the spot as well. To top it off, I got to meet the Atlanta Hawks legend aka The Human Highlight Film, Dominique Wilkins. Add this one to the “portfolio”!

Check out the commercial after the jump. Read the rest of this entry »

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New Tags for 2012

March 7th, 2012 by Larry

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As we wrap-up production of our newest collection of We Are the Process brand clothing, I thought I’d share a small design change on our collar tags and sleeve tags. The backside of the sleeve tags aren’t pictured, but they feature a cryptic symbol that we’ll explain to you in person if you remember to ask. It’s all part of the greater brand story!

Also, you’ll probably notice that the above pictures were taken from our Instagram account. If you’re part of the Instagram community, check out our feed at @wearetheprocess.

Archives Posts

Turf War – Cheers to the Years

March 5th, 2012 by Staff

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Known for rowdy shows and catchy rock songs, Turf War started in 2008 as a bedroom solo project for lead singer John Robinson and quickly turned into a full band with Brian McGrath filling in on drums and backup vocals, Cecil Moss on Guitar, and Bradley Morris on bass. They created a sound reminiscent of early Replacements and brought on a full party attitude to their live sets.

After playing the club circuit in Augusta for 3 years and gaining a wide audience they set their dreams higher and made the move to Atlanta, GA. It didn’t take long for people in Atlanta to start recognizing the bands energy and catchy songs. They even caught the attention of fellow Atlanta rocker Ian St Pé of the Black Lips, who came on to produce the bands first full length. In the process of recording the album they met Ian McDonald, who was engineering their record.

John quickly saw a likeness in Ian musically and asked him to join Turf War, making them a five piece. The band headed out to Texas on their first run outside of GA in 2011 to play SXSW, looking for a label to put out their record and hoping to find a wider audience. There in Austin they met label owner Rob Mason of Old Flame records. They hit it off and decided to make a partnership to release the self titled debut of Turf War Years of Living Dangerously, set to street on October 18, 2011. Turf War will be appearing at SXSW 2012 as a showcasing artist.

Sidenote: The video for Cheers to the Years is directed by Atlanta’s own, Jason Travis, who is also the man behind the lens of the We Are the Process Spring ’12 lookbook. Stay tuned for that to drop next week as the brand will hit the road to showcase at StyleX for the 2nd straight year.

View the video for Turf War’s Cheers to the Years after the jump. Read the rest of this entry »

Archives Posts

Can a Dog Have a Doppelganger?

March 2nd, 2012 by Jorge

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It’s been a little over two years since I lost my little angel, Cammy. Those of you who knew her continue to remind me how much they miss her. To most folks, she was the average household pet, but to me she was my partner-in-crime (like ‘Jake’ from “Adventure Time”). We were inseparable. She will go down in history as one of the all-time greatest: quiet yet bitchy; loving yet distant; happy yet curious for what was around the corner.

It’s a hard thing losing your ‘best friend’; you sometimes catch yourself calling for them, swear their spirit is coming out in a surviving pet, or see another dog, “That has to be her!!” Which brings me to my question, “Can dogs have doppelgangers?” For me, Maddie give me my answer. I have been blessed by the ether to stumble upon a gem of blog and the spitting image of my sweet girl. If you have a second, check out MaddieOnThings.com. Those of you who do are sure to laugh, and those who loved Cammy are guaranteed to shed a tear. Thanks for listening, y’all.

Category: Misc. Comments: 1 Comment »

Archives Posts

Big Ed’s Heirloom BBQ Sauce

March 2nd, 2012 by Keenan

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Hailing from my hometown of Charleston, South Carolina, a land of mustard based sauces, Big Ed’s Heirloom BBQ Sauce from Pigtail Brands dares you to try its tangy vinegar based sauce. This Low Country recipe is a full-flavored, sweet and hot vinegar based sauce. Personally, I am more of a sweet red sauce fan myself but Big Ed’s is a top-notch sauce. In fact, it kinda changes my views on vinegar base sauces.

Big Ed’s has a nice spicy kick of pepper to it that leaves you wanting more. You can actually see the red pepper flakes floating around in the bottom of the bottle, which I am told is the sign of a good BBQ vinegar sauce. The bottle has a classic black and white label on it, which gives it a real vintage feel. The label also gives you a brief history on this 30+ year recipe and its upbringing at Big Ed’s Barbecue Restaurant & Pigtail Hunt Camp in Gifford, SC. The sauce can be used for mopping on top of BBQ sandwiches or as a marinade for dishes like tofu, fish or any other game you prefer. I slopped it on top of a BBQ Sammie and was pleasantly surprised at how much I enjoyed it. To top it off, the sauce is also fat free, gluten free, cholesterol free and preservative free! Big Ed’s also just announced that in addition to their South Carolina locations, they will be selling their sauce at Star Provisions in Atlanta. Big Ed’s Heirloom BBQ Sauce is another classic case of local boys done good…

Thanks to Matt for sending us a few bottles of the sauce. We’ve been jamming on it on the regular up at our new spot!

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