A Dramatic Surprise on a Quiet Square

April 15th, 2012 by Jorge

As creatives we are always looking for new and interesting ways to get the “word” out. It’s not so much finding a cute way of saying the same old thing, but a fresh take on telling a great story. In this case, TNT in Belgium nailed it. TNT asked, “What happens when you push the button?” A few inquisitive folks found out. A sign above the button simply read, “Push to add drama.”

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