The Story Behind the Nike Roche Run

April 19th, 2012 by Larry

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The release of the Nike Roche Run has been a topic of conversation among sneakerhead & design friends of mine over the past month. It seems that the Roche Run meets all aesthetic and comfort requirements when it comes to kicks people want to wear this Spring/Summer.

Aron Phillips from HowToMakeIt.com has an exclusive interview with Nike Sportswear designer, Dylan Raasch, on the inspiration, design, and production process behind the Roche Run sneaker. Raash proves that “less is more” as he describes the 2 year process of design to production while keeping true to his original concept. Check out the full feature here.

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