Nike Sportswear AF1 Digi-Camo Launch Event

June 25th, 2012 by Joe


photos by Joe Martinez

This past weekend marked the 30th anniversary of one of Nike’s most iconic sneaker, the Air Force 1. To commemorate the event, Nike Sportswear set up shop at Rivington Court for an afternoon of basketball, music, and the release of the Air Force One Low High Frequency Digital Camouflage, or the “Digi-Camo” for short. The event was open to the public, and it was a mixed crowd of sneaker heads, curious tourists, and plenty of kids on summer break. Guests wandering into the event were treated to Mister Softee ice cream, and burgers from NYC food truck, Feed Your Hole. The afternoon wrapped up with a performance from Theophilus London. The temporary basketball court will remain on the Lower East Side through the end of the summer. Great way to kick off the summer and to celebrate the 30th anniversary of the AF1! Check out the rest of my photos after the jump.

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