The Nike Lenox store in Atlanta has transformed into the brand’s first pilot basketball store, offering the best in Nike and Jordan brand basketball products. Unlike your run-of-the-mill House of Hoops, Nike Lenox has the ability to drop coveted sneakers at any time. This “surprise & delight” approach to releasing kicks eliminates the lines and rowdiness we’ve seen appear in the news during drops from years past. New or old drops could happen at any time of day on any given day, putting a new spin on the phrase, “sneaker game”. To stay up to date with Nike Lenox, I highly recommend following @NikeLenox on Twitter.
More photos of the Nike Lenox store after the jump.