Archives Posts

We Are The Process – Summer 2013

April 29th, 2013 by Larry


Hey gang, we are happy to announce the release of our latest We Are The Process collection. This is truly the product of the great efforts from everyone on our team and your thoughts/feedback.

We’ve done 13 seasons so far, and we realize that this is a blessing to continue producing goods for you awesome folks. Real recognizes real!

We aren’t taking any of this for granted. We’d like to thank everyone that drew, tweeted, printed, photographed, modeled, instagrammed, sewed, coded, ran spreadsheets, and emailed. Everyone is equally important. Afterall, that’s why it’s called, “WE” Are The Process. Go Team! #GrowTheBrand

Archives Posts

We Are The Process – “Osprey” Graphic Tee

April 18th, 2013 by Larry


Today, we are pre-releasing a piece from the upcoming We Are The Process collection: Our new “Osprey” graphic was inspired by the Tlingit (pronounced “cling kit”) tribe of the Pacific Northwest. During our 1st quarter Design Aesthetics course at Portfolio Center (ATL) in 2005, we were assigned a tribe and had to draw exclusively in that tribe’s style for 3 months. It was no easy task! I was assigned the Tlingit back then and I relished the opportunity to revisit the aesthetic for a new @wearetheprocess piece for 2013. “Osprey” is currently available in Women’s & Men’s sizes at

Archives Posts

Stranger Day – Bummertime Radness

April 16th, 2013 by Larry

Ryan Hemsworth Remix of Lana Del Rey Summertime Sadness. Raps by Stranger Day. Shot/Edited by Ben Capron aka Mulletvision. From the upcoming “You’re Welcome” mixtape June 2013

Category: Charlotte, Music, Video Comments: No Comments »

Archives Posts

Matt Monday Partners with Dame Dash and DD172

April 16th, 2013 by Larry


Charleston hip hop artist, Matt Monday (formerly Righchus), is happy to announce his partnership with BluRoc and DD172 media collective, owned and operated by hip hop mogul, Damon Dash.

Through his partnership with BluRoc, Monday will begin S.W.I.M Music Group LLC, giving him complete creative control over his brand and distribution provided by BluRoc/DD172.

“I’m excited about this move,” says Matt Monday.”This is good for the progression of our plan to rebrand me as an artist.”
After being named ‘Best Local Hip Hop Artist’, by readers of the Charleston City Paper, for the fourth consecutive year, he felt the need to change his brand name.

Righchus represents a younger emecee, and according to the artist, he is no longer the kid sneaking out of church to participate in freestyle battles, or the college student rapping about “Sweetgrass & Supras.”

“I’m getting older and my music has grown with me,” he said. “It’s almost as if I’m a new artist.”

Despite the name change, Monday maintains his management deal with Million Dollar Dreamz, and will continue to make good music for his loyal fans.

“I can’t wait to expose my fans to everything we’ve been working on,” he added.

Following the release of his third LP “Black Cradles” in July 2012, Monday began working with Mckenize Eddy, co-founder and President of BluRoc and one of the co founders of DD172 media collective. He was also featured on her mixtape“El Presidente.”

“We are excited to work with Matt Monday,” said Mckenize Eddy. “He’s a pillar of the the Charleston Hip-Hop community…just music in general.”

Monday plans to release two news singles during the month of May, followed by an official album in the summer.

“He has done a good job on making moves, and we are thrilled to help him move to another level.”

Category: Charleston, Music Comments: No Comments »