August 29th, 2012 by Larry
Fans of card games & baseball games alike will enjoy this recent release given away to New Era customers in Asia upon purchase. The faces all have little hats for the pips and the hats have their respective suits in the center. The hats were also added to the court cards which makes you feel like you are at a sporting event. Consider yourself lucky if you own one of these decks!
May 17th, 2012 by Larry
Tom Sachs: NIKECRAFT Lightweight Tote
Nike has teamed up with artist, Tom Sachs, in conjunction with his new show, SPACE PROGRAM: MARS, at the Park Avenue Armory in NYC. The show opens today and there will be a pop-up shop celebrating and selling this artisanal capsule collection in limited quantities.
Astronauts must be as fit as an elite athlete to even withstand the rigors of exiting the earth’s atmosphere. Their daily tasks require a substantial effort and endurance. Equally, their equipment must be up to the task of performing under the most unforgiving conditions.
The journey itself would end up inspiring the Tom Sachs: NIKECraft collection – The Mars Yard Shoe, the Trench, The Marsfly Jacket, and the Lightweight Tote. Nike design and Sachs applied materials that have never been used in sportswear, taken from automotive air bags, mainsails for boats and the space suit itself. Each piece is packed with functionality that would prove useful in the voyage through space. Zipper pulls that double as storage containers, paracord that can be fashioned as a tourniquet and embellishments like the periodic table of elements screened on the inside of a jacket – they all merge visual interest with purpose.
Check out key pieces of the collection after the jump. Read the rest of this entry »
March 14th, 2012 by Larry
This season, the official headwear of the NFL will finally be provided by New Era. As a cap wearer, this is an announcement I’ve been waiting my whole life for. Finally, I’ll be able to rock caps of my favorite football teams and they’ll fit like they’re supposed to!
This new partnership launches with the Draft Collection. Draft Collection speaks to the city and is a symbol of the moment a player and city become one. The famed 59FIFTY (fitted cap, center) will be worn by players on Draft Day. Agents, family and friends will wear 9FIFTY snapbacks (left) and 39THIRTY stretch fit caps (right).
All product is available for purchase at midnight on April 1 at New Era Flagship stores only. The Draft Collection will be available at all participating retailers and Neweracap.com on April 2.
January 31st, 2012 by Larry
Chuck Bryant from How Stuff Works’, Stuff You Should Know Podcast is seen here rocking our Teepee fitted cap. It’s always great to see that our work out there. #GrowTheBrand y’all!
January 19th, 2012 by Larry
Nike’s FuelBand measures your workouts as well as your everyday activities and quantifies them as NikeFuel, a new universal currency to compare ourselves to others. Everything you need to know about this game-changing release after the jump. Read the rest of this entry »
November 27th, 2011 by Larry
Last week, I experienced Nike’s new SPARQ Sensory Performance innovations in action. I have no doubt in my mind that this new approach to vision training in conjunction with all other aspects of physical training will give an edge to the athletes who utilize these advancements. What’s most interesting is that vision training can be used by athletes of all levels to increase focus, reaction times & anticipation in any sport. I could rattle off a list of athletes off the top of my head that could use vision training immediately: Ahem… Josh Hamilton… Ahem…
SPARQ Sensory Performance is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance. It’s another step in Nike’s nearly 40-year legacy of delivering game-changing innovations to help athletes perform at their peak.
“Sensory training is at the cornerstone of how we can build better athletes,” said Paul Winsper, SPARQ Performance Director. “With SSP we’re able to integrate both sensory and physical training together. This performance philosophy has resonated with some of the top athletes, teams and clubs throughout the world.”
Read the rest of this entry »
, Feature Story
Comments: 3 Comments »
October 21st, 2011 by Larry
Here’s a new cut of our classic Nokahoma beanie in a few colorways. This is a small preview of our Fall/Winter 2011 collection that is set to hit stores shelves and the We Are the Process Online Boutique this weekend. For info on exact updates, follow the brand on Twitter: @WeAreTheProcess
October 4th, 2011 by Larry
The folks at New Era have always pushed the envelope when it comes to baseball caps. As a fan of current on-field caps with their cool base technology, I can appreciate these efforts to incorporate new fabrics into their line. The caps are not for the traditionalist as the incorporate designs and textures that might make you stand out in a crowd. That’s a good thing, right? All these styles should be available at the New Era Flagship store in Atlanta very soon.
Check out more materials after the jump and let us know what you think. Read the rest of this entry »
July 13th, 2011 by Larry
We just produced a small re-run on our Nokahoma snapbacks in 2 colorways. They’re available now in the We Are the Process online store. Act fast, there aren’t many left. Pick up an Enduro MMXII tee while you’re at it, for a chance to win the “Conquest” bike.
March 20th, 2011 by Larry
Highlights from Day One of Style X at SXSW2011. Plenty of We Are the Process looks as well as our new friends from Lumete, XRAY Jeans, Cavortress, & Tikkr Watch.