U.S. Royalty has released this, downloadable EP as they make their way down the East Coast and across the South to Austin, TX’s South by Southwest Music Conference. If you’ve never heard of SXSW, you’ve been living under a rock. Wish these boys luck as they’re sure to melt faces at their SXSW showcase.

Download (via Mediafire): U.S. Royalty - SXSW 2010 EP

Name:
Jordan Madison Gunter

Aka:  
Jordache

Website:
www.shoehorndesign.com    
www.stankonmydangle.com 

Where are you from?
Atlanta, but now sweating in Austin Texas

Who do you work for? 
Shoehorn, as well as working with Prototype Home which is a really bitchin’ Danish/mod furniture store in town. 

What are your Current Project(s)? 
Re-branding the largest structural/civil engineering firm in Texas has recently taken up most of my time. Great project and people though! Also pummeling the shit out of my banjo.

Who would you love to work with?
Southern Lord Recordings 
Moooi they have the sickest furniture concepts ever. I love me some furniture design…
Studio on Fire 

If you had to give all your sneakers away to charity except for one pair, which ones would you keep? 
Fuck sneakers! I’ll keep my rattlesnake skin boots.

What’s on your iPod right now?
Zoroaster, Deerhunter, Bongzilla, Ralph Stanley, Weedeater, Tammy Wynette, W.A.S.P., Tanya Tucker, Dio, The National, Drive By Truckers, Mastodon, Torche, Xiu Xiu, Dale Watson, George Jones, Bad Brains, Throbbing Gristle, The Low Lows, McClane (check ‘em out) 

What’s your Favorite ATL food?
Soul Vegetarian, R. Thomas, TOP FLR is the shiot!

What’s your Favorite ATL hangout?
Clermont Lounge, The Local, Lennys, Memorial Tattoo

What are your Pet Peeves?
HIPPIES and Trustafarians. Get a life and quit pretending you’re selling sandwiches (to secretly fill up the Range Rover) to go the next Sound Tribe show.

Shout outs?
Will, Dan, Brent of the mighty Zoroaster, all the ladies at the Clermont, Grant at The Local, all my old neighbors on Ponce, Big Dick Willie, The Sexican, the baggers at Publix, Tyler, Joe and the McClane boys, my sis Carla, Jason, Kruseman & The Wizalope and everyone at Memorial, Larry, Feta, Jorge (even though I shed a tear every day he doesn’t call!)

Good creatives draw inspirations from personal experiences. Many mentors of my own have emphasized the importance of putting myself and my own experiences into my creative efforts. Sometimes, it is very easy to struggle with the issue of What the Client Wants vs. What You Want to Do. When faced with a situation like this, it is best to pull back and search for new inspirations. Otherwise you put yourself in a miserable hole and you end up hating the work. Even worse, you give up and do “exactly-what-the-client-wants-and-you-want-to-jump-off-a-bridge-because-you-hate-yourself-for-being-such-a-pushover”. This leads to you delivering a P.O.S. that no one is happy with. And guess what? It’s your fault!

I’ve been lucky enough to travel over the last 10 days, and over the weekend I found this little nugget in Austin, Texas. It speaks volumes to me about some of the design decisions our creative team has made with our line, PROCESS, and where we are headed in the coming seasons. A bad designer would re-render this exact imagery and drop it on a tee or bag or whatever… For me, finding this gem is more about the “ah-ha” moment I had when I picked this up. This is truly the inspiration I needed for a thousand new ideas. Time to jam!