You may not be a baseball fan. You may not have ever spent a single moment of your life in Atlanta nor plan to. But this is a post that any American, especially baseball fans, Atlanta and Austin residents, should read. Just stick with me for a bit as I give you some background on the game, the city, and the reason this should matter to you. Read the rest of this entry »
The effort it takes to promote and market your project is a full time job. There are new brands popping up everyday which makes brand differentiation very difficult. As a brand, you have to be smart on how you go about putting the word out. As creatives we strive to push the limits of originality every day. Take Toyota for instance. The car game is jammed with competition. Toyota recently released an ad for the company’s brand-new 2013 Auris hatchback, with one very topless model. Stop right there…
**SPOILER ALERT: if you’d like the full impact of the video below, stop reading, and watch.**
The agency behind the spot contracted Stav Strashko, a 19-year-old male model born in the Ukraine. Strashko has a distinctly androgynous appearance and has modeled women’s clothing in the past. He says he gets mistaken for a female all the time, but believes “the mind sees what it wants.” I’m not going to get into the mind f**k that is the video below, all I’m saying is I don’t think I’ll forget the ad or the Auris. I’m going to cry in the shower now.
Fans of logo design, typography, and automobiles will love Chromeography, a website comprised almost entirely of photo submissions in praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.
I am a car guy. Always have been. On May 10th the world lost one of the greatest car guys ever: Carroll Shelby. Carroll Shelby wasn’t an engineer, never went to college, and, if he’d had it his way, likely would have made a living racing high-performance cars instead of designing and building them. But his simple philosophy on how to build a fast car influenced many designers: “Put a big, powerful engine in a little car,” he once told Popular Mechanics. “That’s where you start.” This is sad news. Rest in peace man.