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Play Ball!

April 14th, 2012 by Larry


It’s baseball season! You can find me at Turner Field on nice evenings all summer long. Here’s a fake tilt-shift photo I took of The Ted yesterday. These left field seats were perfect for heckling Brewers left fielder, Ryan Braun, on Opening Day!

Archives Posts

Nike SPARQ Sensory Performance

November 27th, 2011 by Larry


Last week, I experienced Nike’s new SPARQ Sensory Performance innovations in action. I have no doubt in my mind that this new approach to vision training in conjunction with all other aspects of physical training will give an edge to the athletes who utilize these advancements. What’s most interesting is that vision training can be used by athletes of all levels to increase focus, reaction times & anticipation in any sport. I could rattle off a list of athletes off the top of my head that could use vision training immediately: Ahem… Josh Hamilton… Ahem…

SPARQ Sensory Performance is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance. It’s another step in Nike’s nearly 40-year legacy of delivering game-changing innovations to help athletes perform at their peak.

“Sensory training is at the cornerstone of how we can build better athletes,” said Paul Winsper, SPARQ Performance Director. “With SSP we’re able to integrate both sensory and physical training together. This performance philosophy has resonated with some of the top athletes, teams and clubs throughout the world.”

Read the rest of this entry »

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Erie Seawolves MiLB Brand Identity by Ryan Wood

November 16th, 2011 by Larry


Awhile back, I mentioned that I teach a design class at Portfolio Center. Occasionally I’ll have my students redesign a sports team identity. I’ve never posted end-of-quarter projects and readers have been asking to see the results, so here is the first post of the sort. I’ll begin posting finished work from my students whenever I feel like it. Last quarter, I asked a 2nd quarter student, Ryan Wood, to redesign a minor league baseball team. I gave him the freedom to pick a team that he thought had a wonky brand identity, so he chose the Erie Seawolves.

10 weeks ago, Ryan didn’t know a lick of Illustrator, so I wouldn’t let him use his computer. I forced him to use what he had: a pencil and a notepad. Hundreds (and I seriously mean hundreds) of sketches later, he was ready to take all his graphic elements into the computer. Rather, I allowed him to use his computer once he exhausted every possibility he could think of. Within a matter of weeks, Ryan earned his Illustrator chops and churned out a beautifully executed MiLB identity for a 2nd quarter design student. There are a few things I’d like to see him to do push his concept further and he’ll have plenty of time for that during his final 1.5 years at Portfolio Center. See it all after the jump. Read the rest of this entry »

Category: Atlanta, Baseball, Design, Erie, MiLB Comments: No Comments »

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The Sportsfan Journal

November 15th, 2011 by Larry


Calling all sports fans! Please take a moment to check out this new website, The Sportsfan Journal; written by 2 of my good friends, Ed Maisonet III & Kenny Masenda. I’ve know these 2 cats for a few years now, and I believe their form of journalism is a refreshing take on sports. I find myself reading their articles more than I do from the mainstream sports media on the bigger websites. Take a look for yourself here.

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Los Angeles Dodgers Logo Tweaks

October 17th, 2011 by Larry


I’m always amazed at my design students who walk up and jam out a logo in 30 minutes and call it done. That’s not possible to have a solid mark so quickly. There are brands that are still adjusting lines over the decades; as is the case with these new changes to the Los Angeles Dodgers’ primary logo.

The primary changes for 2012 are:

-the leading script into the ‘o’ of ‘Dodgers’, it’s there in 2010, it’s gone in 2012

-the ‘D’ in ‘Dodgers’ also had a slight change, specifically the curl in the 9-o’clock region of the logo, it’s much shorter in the 2012 edition

-the flight lines of the baseball have been corrected

What do you think? Do the new changes help? Do you even notice?

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Fantasy Baseball Champs!

September 29th, 2011 by Larry


The Braves may have lost last night, but we won our fantasy baseball league. The final match-up wasn’t even close! Yeaaa… we some big talkin’ fools now!

Category: Baseball, Misc., MLB Comments: No Comments »

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Atlanta Braves New Era Snapback Giveaway

August 29th, 2011 by Larry


We’ve reached the last month of the baseball season and we’ve got a great contest to coincide with the Braves playoff push! New Era has laced us up with some Atlanta Braves Underline snapbacks to give away to our well-connected Braves fans.

Just follow these steps for a chance to win:
1) Follow @WeAreTheProcess on Twitter
2) Tweet the following: Win a New Era Atlanta Braves snapback! 1)Follow @WeAreTheProcess 2)Manually RT to win!

We’ll contact winners via Twitter in the next few days! More pics of the caps after the jump. Read the rest of this entry »

Category: Atlanta, Baseball, Caps, Contest, Hats Comments: 1 Comment »

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Warstic Wood Bat Co.

August 26th, 2011 by Larry


Texas-based Warstic Wood Bat Co. have truly struck a chord among design-nerds & baseball fans alike with their signature bats. Check out all the sweet colors of these half-dipped bats! Warstic claims their bats are crafted for performance and feel. They believe that exudes confidence in any batter.

Check out this brand-positioning statement: “The added bonus infused in our bats is that Warrior mentality from which we encourage every player to draw from. It’s in our name. It’s in our Vintage Wartip Stain style. It’s in the trademark Warstripe emblem that is branded into every bat.”

I’m not sure about how 2 stripes of paint can make a player feel like a warrior. That’s probably more within the batter himself. I do however, really like their plan for growth: “Our plan for growth is not to grow quickly or out-advertise the competition. It’s more about slowly building a following of players with this common approach at the plate. Whether you are a power hitting cleanup man, leadoff hitter or 9 hole scrapper…When you step to the plate with our Trademarked Wartip bat…please do so with this mentality. Or please use someone else’s bat.”

It reminds me of how we feel about our brand We Are The Process. We’re gonna grow it slow and build relationships with all the right people. We’re not interested in the dog and pony shows in Vegas. That’s not for us!

Category: Baseball, Branding, Design Comments: No Comments »

Archives Posts

10,000 Wins

July 18th, 2011 by Larry


Congrats to the Braves for reaching the 10,000 Franchise Wins milestone over the weekend. Only the Cubs & Giants have more… not for long! Let’s go!

Category: Atlanta, Baseball, MLB Comments: No Comments »

Archives Posts

3,000 Hit Club

July 9th, 2011 by Larry


Y’all know how I feel about the Yankees right? However, I can’t hate on the career milestone of 3,000 hits for Mr. Jeter or this classy tribute hat by the good folks at New Era.

It’s totally awesome when New Era takes an official on-field cap and adds a great commemorative logo for a special occasion… Yankees or not! I recently purchased a throwback Atlanta Braves fitted with the commemorative 1995 World Series patch and gray underbill. I wear it all the time. I’m still waiting on a throwback Hank Aaron cap of this same caliber. He’s #3 on the list with 3,771 career hits. Do you think Jeter will ever reach that milestone? How old will he be? Will he still be a Yankee? I hear the Mets are going to need a shortstop when Jose Reyes leaves. #JustSaying #LMAO #GoBraves

Category: Baseball, Caps, Design Comments: No Comments »

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