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KD VI Chroma iD

August 7th, 2013 by Larry

Check out the new Chroma options for the KD VI on NIKEiD. Two years in the making, NIKEiD’s Chroma option was inspired by popular iridescent paint jobs on cars. Moving forward, Chroma will be available on Nike Basketball signature shoes.

Category: Basketball, Sneakers, Video Comments: No Comments »

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We Are The Process NCAA Pick ‘Em Contest

March 18th, 2013 by Larry


Calling all basketball fans! As the NCAA college basketball tournament begins, we encourage you to join the We Are The Process brand NCAA Pick’em group. The person with the winning bracket will get a box of gear from the upcoming We Are The Process brand Spring 2013 collection! Good luck! Click this link to join!

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Hawks Bros

February 21st, 2013 by Larry


So I went to the Hawks game with some buddies last night and we got .gif’d on Deadspin. Oops! Oh well. Go Hawks!

Category: Atlanta, Basketball, NBA Comments: No Comments »

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Atlanta Hawks Player Intro [2012/13]

November 2nd, 2012 by Larry

Check out the new in-game player intro for the Atlanta Hawks. I love how it really downplays basketball and shows the players doing everyday things around our great city. I also applaud the decision to use Cee Lo Green’s Bright Lights Bigger City as the soundtrack for two reasons: Cee Lo is an Atlanta-based artist and the vibe of the song is a refreshing change of pace from the in-your-face songs that most associate with sports. Great job to the audio/video department at the Hawks!

Category: Atlanta, Basketball, NBA Comments: No Comments »

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We Met Shaq the Other Day at Landmark Diner

October 24th, 2012 by Larry


Then I ate a giant bowl of spaghetti.

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San Antonio Spurs Unveil New Alternate Jersey

September 19th, 2012 by Larry


The San Antonio Spurs unveil a new alternate jersey that will be worn during the upcoming 2012-13 NBA season. The silver jerseys with black trim feature the Spurs iconic secondary logo prominently on the front. The alternate jerseys will debut at the home opener vs. the Oklahoma City Thunder on Nov. 1 and be worn during multiple home games throughout the season.

The new silver jersey attempts to go modern with the Spurs alternate logo awkwardly placed between the heart and the center of the chest, the number resting on the right breast and black and white vertical stripes along the side panel. The familiar Spurs primary logo is represented above the number on the back of the jersey and the accompanying shorts continue the black and white striped side panel and feature a “SA” monogram logo on the left leg.

I wish I could say that I love the bold decision to feature their secondary logo, but these designers did not fine tune the necessary and crucial placement of an already unbalanced logo. The size of the spur logo seems completely arbitrary and appears as if it was placed on the jersey via a pin-the-tail-on-the-donkey-like activity. Nudge that logo a few centimeters to the left and increase it’s size and I’m with it. If you’re going to make bold moves, you have to pay attention to details!

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Nike Sportswear AF1 Digi-Camo Launch Event

June 25th, 2012 by Joe

photos by Joe Martinez

This past weekend marked the 30th anniversary of one of Nike’s most iconic sneaker, the Air Force 1. To commemorate the event, Nike Sportswear set up shop at Rivington Court for an afternoon of basketball, music, and the release of the Air Force One Low High Frequency Digital Camouflage, or the “Digi-Camo” for short. The event was open to the public, and it was a mixed crowd of sneaker heads, curious tourists, and plenty of kids on summer break. Guests wandering into the event were treated to Mister Softee ice cream, and burgers from NYC food truck, Feed Your Hole. The afternoon wrapped up with a performance from Theophilus London. The temporary basketball court will remain on the Lower East Side through the end of the summer. Great way to kick off the summer and to celebrate the 30th anniversary of the AF1! Check out the rest of my photos after the jump. Read the rest of this entry »

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I Hate Miami

June 19th, 2012 by Larry

This 6 year old has a total meltdown during Game 3 of the NBA Finals. This is exactly how I feel every time I watch the NBA. As an Atlanta Hawks fan, I’ve come to expect this level of disappointment every time the game gets taken out of the hands of the players and put in the hands of the officials. I blame David Stern for all of this. I hate Miami too little man… I hate them so bad.

Category: Basketball, NBA, Video Comments: No Comments »

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Brooklyn Nets Brand Identity: I Got 9 Problems…

May 1st, 2012 by Larry


If you haven’t heard, the New Jersey Nets are now officially the Brooklyn Nets. Check out the team’s official announcement and brand identity reveal here. I have 9 problems with the brand already! Perhaps we’ll look back on this brand in 10 years and think this is classic, but I’m willing to bet that the brand isn’t even the same by then. I feel there are a number of missed opportunities with the new brand identity, but maybe the team doesn’t care. Perhaps Brooklynites are so hungry for basketball in their backyard that they’ll get behind anything, no matter how lousy and uninspired.

Problem One: “Designed by Jay-Z” – I don’t believe this for one second. When a problem arises with the plumbing at the new Barclays Center, will Jay will reach for his toolbelt? Yes, I do think it’s possible for Jay-Z to click his computer mouse the few times necessary to make these half-assed marks, but it is insulting to assume that consumers will spend money on something just because Jay-Z “designed” it. We’re talking about the dude behind these! Oh my… Secondly, if these marks did in fact come out of Jay-Z’s camp, I’m sure it was a case of nepotism and a Macbook Pro.

Problem Two: What’s with the Shield? – The shield appeared on the New Jersey Nets logo only recently (1997). It’s not like it was a design element that was introduced for a reason in the first place. I don’t see why they’re keeping it. Does 15 years qualify as the period of time where nonsensical design elements become permanent? Get rid at that garbage and start anew! Don’t even start with the “shield stands for pride” argument! That’s BS.

Problem Three: No Actual Net – Any avid sports fan has always questioned why the New Jersey Nets never actually depicted a net anywhere in their brand identity. It seems like this would be a great opportunity for the team’s namesake to finally be represented. Either that, or change the damn name altogether! Was there a brainstorming session AT ALL? If the team is moving to Brooklyn and rebranding, what’s the point of keeping a name of a losing team? Or was it too pricy to file for a name change with the league? I know how the commish loves to make that money. Whatever the reason, it’s just weak.

Problem Four: Clip Art – Every shape from the Brooklyn Nets brand identity looks as if it came straight from a clip art library. You know, one of those free vector art packs that you get from the Google? Don’t get me wrong. I truly believe less is more, but what we have here is very uninspired. I can image the creative meeting lasting a grand total of 30 seconds. Whoever is really behind the mark said, “Uh… yea, I flattened the Nets logo and put a B on the basketball. That’s about it. Let’s see what Jay thinks!” WHATEVER HAPPENED TO SKETCHING? Oh wait, I forgot, Jay-Z doesn’t write his lyrics down. He just spits off the cuff, so therefore he’s allowed to throw stuff around in the computer without any forethought. Myyy bad!

Problem Five: Just B – Seriously? B. Just a B on a basketball. When I see this B on a basketball, it reminds me of a Sesame Street character saying, “B is for Basketball!!! Yaaay!” C’mon! Also, it wouldn’t surprise me if Jay-Z the “Art Director” wanted the B there for his wife.

Problem Six: Typography – I’m disappointed that they didn’t take the opportunity to create a custom typeface inspired by Brooklyn. Why not? There are so many visual cues they could’ve drawn from: Neighborhood ironwork, signage, and the architecture of the Brooklyn Bridge to name a few. Sigh… I’m starting to get upset at this point.

Problem Seven: Colors (or Lack Thereof) – Okay, so the intention of only using Black and White as brand colors is a bold decision. It is also very noble, but I’m sure within a few seasons we’ll start to see other unnecessary colors bleed into the brand identity. Take a look at the Celtics. They’re a classic NBA team. Their colors are Green and White, but they somehow managed to create this noncept and this other vomit inducing ensemble. Establishing a tertiary color could help the team’s brand from future embarrassment .

Problem Eight: Team Gear – It’s clear that this brand isn’t for me. In fact, it’s not for anyone I know that lives in Brooklyn. The gear looks like something myself & Georgios would create in 2 hours if someone said, “Hey guys, I need you to design some gear that is middle-of-the-pack, stereotypical hip hop. Don’t bother pushing the envelope or raising the status quo when it comes to expanding the brand. We just want to move units real quick. Just use whatever is leftover from your clip art library from earlier.” At the end of the day, I feel like the brand’s tone of voice isn’t as inclusive as it could be. In fact, it tries so hard that it’s not cool.

Problem Nine: Impending Jersey Reveal – The team is making us wait until September to see what the jerseys will look like. This is just a load of superfluous PR hype. The pomp and circumstance is vapid. I’m sure the jerseys will be black and white, with NETS on the home jersey and BROOKLYN on the away jersey. What’s the point in holding back on this? The shield with the B will appear somewhere, perhaps near the back collar of the jersey. I’ll be shocked if the team uses custom lettering or numerals for player names and numbers. Yawn… Get over yourselves, Brooklyn Nets marketing team!

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Armands Škele Impossible Shot

April 25th, 2012 by Jorge

The greatest hoop I’ve ever seen… hands down!

Category: Basketball, Video Comments: No Comments »

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