A few weeks back, I spent some time in Hong Kong made a point to “look-under-the-hood” of the inner workings of Hypebeast as I spent the afternoon with Managing Editor, Eugene Kan. This was a great chance to put a face to a name on someone I’ve only had contact through the internet and also an opportunity to “take things in” as a curious contributor to the EC/PROCESS brands. We spent the afternoon discussing the current state of streetwear and the global economy’s effect on all of us as consumers. Eugene also agreed to this exclusive interview with me based on our conversations of that day.
I wanted to show the process behind a recently completed a logo I did for Miami Light Project / Nike Filmmakers Bootcamp. It’s a 4 week summer camp where Miami youth get to learn vital skills necessary to filmmaking. I wanted to illustrate a continuous strip of film spelling out the initials for Filmmakers Bootcamp, while incorporating equal parts of both sponsor identities. I did this by incorporating Miami Light Project’s logotype (completely spelled out) and placing a simple Swoosh in the top right hand corner of the mark. It wasn’t necessary to write “Nike” as well, as we are all aware of the equity already associated with the Swoosh.
Despite it being Memorial Day Weekend, the scene at our studio was bustling with life on Saturday. EC resident photographer, Jorge Menes, was working on set for client, Megan Huntz Dresses. Jorge has worked with Megan on her lookbooks since the beginning of her line several years back. The shots always take my breath away, and I have no doubt that they’ll do the same this time around.
Keep an eye out for a post from Jorge in the coming weeks as he turns the imagery from this weekend into finished lookbook-worthy shots. If we’re lucky, he’ll walk us through the “process”.
Does anyone know someone that works at Atlanta Spirit?
Firstly, Congrats to the Atlanta Hawks for their first playoff series victory in 10 years! It’s been amazing to watch the process of transforming the worst team in the league to one of the most exciting teams to watch.
While I was poking around on some sports uniform/logo blogs earlier today (yes, I totally nerd-out on sports aesthetics) it dawned on me how the late 2007 rebrand of the Atlanta Hawks didn’t include an alternate uniform. Also, they eliminated using Yellow (which had been a team color since ‘72), downplayed the use of Red, and introduced Navy Blue and Silver as team colors. Currently, they wear predominantly White uniforms at home and Navy Blue uniforms on the road. I’ve included a Hawks uniform timeline PDF here.
Since there is no current Hawks alternate uniform, I quickly comped an idea onto a Josh Smith photo from their 2007-2008 campaign; using Red as the predominant color and the ATL city abbreviation. I’m not sure if there is a possibility for Hawks management to introduce a new alternate uniform for next season, but now would be a great time in Hawks history to do so. ATL pride is high, David Stern could make more money, and I’d definitely spend my hard earned cheese on a Red-Alternate Zaza Pachulia jersey!
Yesterday, a special package came in the mail from Quintin, a new hat company owned by some of our friends on the west coast. What sets them apart from the norm is that they specialize in fitted 5 panel caps, thus eliminating the need for a pesky adjustable strap and delivering some class to the 5 panel category. Their first wave of releases will take place on May 2nd, kicking off a summer of weekly releases bearing collaborations with many heavy-hitting design teams (the line sheet looks amazing). We’re honored to be included in this succession of releases and are currently tweaking the final details on the first PROCESS x Quintin collaboration set for later this summer. Read the rest of this entry »
Our feature on Vimby.com just went live! Thanks to Chandler K. for spending the day with us and producing this great piece. Don’t forget to give us a rating!
A while back, I mentioned this project as we had just completed designing the mark for Yaari.com’s rebrand. Since this project was deeply a social-networking site with lots of bulk, EC was challenged with making hierarchical decisions on content as well as coding the CSS for the newly relaunched Yaari.com. After handing over our comps, we’ve been anxious to see the results over the past few months. It’s great to see our work come to life. That’ll never get old.
There are a few new websites we’ve recently completed that are about to launch very soon. Stay tuned for updates!
“Yo Chief, is that a blue dishwashing sponge on your head?”
UNLESS you were born a biter! This is clearly a rip of our skulled-out Chief Nokahoma fitted and it’s soooo busted! Stick with the O.G. PROCESS Nokahoma Fitted unless you like aligning your personal brand with, crusty embroidery, ineffectual design, and other posers. Damn! What a disgrace.
A message to the designer: If you’re not from the A, don’t touch our icons. Jam out some of your weak-ass “noncepts” on the Boston leprechaun.
You may have seen this skate deck being passed around at the PROCESS launch Party at El Bar on Friday night. Our friend, Josh Tuminella created this custom skate deck as a gift to us. Josh and I had a conversation the other week at the IDSA portfolio review about this new process of designing skate decks that he was working on for his thesis. The more and more he told me about it, the more I became intrigued. So Josh decided to make a board for us in honor of the launch.
Well, you may look at it and say it’s just another laser cut skate deck that you see at art shows. But there is more that meets the eye. What’s so special about this deck is that when you grind on the board, it begins to reveal a hidden secret. Once you grind away the Process logo, it reveals the EC logo underneath.
We still haven’t grinded on the deck or attempted to reveal the EC logo because we love the deck the way it is and also because none of us have skated in years. If we do, you will be the first to know. Any experienced skaters want to help us out?
Josh, hit me up, I have some great ideas. Nokahoma skateboard?
Son & Sons, the creative agency of Wade Thompson in New York, came to me the other week in anticipation of their new site launch. Wade needed help with creating an interactive splash page embodying the attitude of Son & Sons: thoughtful, fun, and innovative.
Using solely my voice in a C-Major chord with an added sixth (C-E-G-A), I brought life to the landscape of ‘refrigerator magnets’ spelling out the Son & Sons mantra. Spell your own and listen to your creation!
A lot a people haven’t met me and don’t know who the hell I am. So for the record, I am the infamous, silent member of the EC crew. I am “the other George” but it’s spelled J-o-r-g-e. I am currently stationed in Stuttgart, Germany, on a little base called Panzer Kaserne. The U.S. acquired this bombed out ‘tank base’ from the 3rd Reich in 1946. Its home to about 120 Marines and is a great place to be. In March 2008, I got word that Marine Corps Headquarters had decided to create a new Marine Component Command to support ongoing missions in Africa. As the weeks went by, my office was tasked with the creation of the new command’s emblem. I thought it would be a great opportunity for EC to show its diversity.
So being the non-designer that I am, I promptly volunteered our boy, Larry Luk, who I worked with closely throughout the process. The first step was briefing Larry on the history U.S. heraldry design. After a few exciting weeks with countless tweaks and revisions with the Chief of Staff, Marine Corps Forces Africa (MARFORAF) had a new mark.
The arrangement of graphic elements and the use of colors all have special significance in the design. For instance, the famous Eagle, Globe, and Anchor had to be present, yet it couldn’t overlap the continent of Africa for political reasons. Also, it was important to incorporate the official Marine colors of Scarlet and Gold.
It was a wonderful experience for EC. This mark will be carried by MARFORAF for many years to come, and will be the symbol for honor, courage, and commitment to the USA and our African partners.
Its not often that one sees the Chinese, Greeks, and the Cubans all working together for the greater good. Here at EC, it’s the norm. While being Cuban can sometimes catch a few laughs from ‘The Birthday Boyz’ on the El Bar dance floor, being a full-time Marine is a bit tougher, yet I’m proud to have had the opportunity to involve my boys in the other very important aspect of my life. Semper Fi!!
For the new year 2009, Future Digital LLC’s website just went live. Epidemik Coalition designed and developed the site for this boutique fashion photography company based in New York City.
This wraps-up the branding project started in the fall which included other elements such as business cards, custom silk-screened DVDs, laser-cut stencils, and more.
Can’t wait to see what 2009 has in-store for these folks!
So, we have already started working on some new tee designs for Process Summer 2009 release. Here’s a lil sneak peak into one of the designs, Dirty Octopi MMXII. It’s a play off of the Dirty Bird tee designed by Larry.
Our downtown Atlanta studio was bustling this morning, as everyone on team EC was finally in one place to meet and discuss the launch of our PROCESS line and our studio goals for 2009. It feels good to shed that holiday weight and get back to work.
If you were at El Bar for New Years Eve last night, you may have noticed their new sign hanging behind the bar (designed by Steve Deniro). Here’s how it was made…
Last week while visiting our foosball buddy, Ian McPherson, at Ruin skate shop, we got a sneak preview of his store’s collaboration with skateboarding staple, Spitfire wheels. Kids have been rolling around on Spitfires for ages. I remember when nothing else would suffice. Congrats to Ian on being part of such a skateboarding legacy. Trade in your crappy Xmas gifts for $$ and head over to Ruin for these babies. Available very soon. I’d call and ask about availability: (404) 943-1178
In the spirit of giving, here’s our contribution to New Years Eve at El Bar. Our PROCESS tote bags will be holding new El Bar tees, designed by Georgios of EC/PROCESS, in addition to other gifts from Frank 151, The Joneses, StreetLocal and more.
Remember to pre-pay your $20 for New Years Eve at El Bar. You’ll get one of these “No Cover / V.I.P.” keychains that will allow you to get into El Bar for FREE in 2009. It’s totally worth it! If you can’t make it by the bar in time, you can always email them at info@elbaratl.com and they should be able to work something out with you.
Here’s a preview of the new El Bar tee that is one of the many reasons you should pre-pay for their New Years Eve party. $20 gets you so many benefits including one of these shirts. Nothing is more ATL than this tee… except for being a Celtic hater. (Don’t pretend like you rep the A and let me see you at Philips Arena cheering for Boston. That’s negative points in my book, you poser!)
We just finished the final tweaks on jamiehopper.com. As I mentioned last week, we felt that the great photography should be allowed to speak for itself. Our challenge was to find a way to amplify Jamie’s work while allowing the user experience to be both simple and intuitive.
It’s great that she was so willing to let us do what we do best: taking a design risk knowing we would land our feet. Thank you Jamie for being an amazing client and for bringing us pizza the other day. Everyone loves your site!
Never pay a cover at El Bar in 2009. There’s a very special opportunity to become an El Bar V.I.P. on the horizon. As always, we’re in the thick of it. Details coming soon.
Yaari.com is a social networking site that connects young people through questions about Indian entertainment media. They came to Epidemk Coalition needing an identity package as well as some web-design consulting. Much of the Yaari.com community is located overseas with dial-up connections, so the challenges posed in the web design process require the site to be lightweight and easy to use while remaining young and vibrant. Now that the logo is done, we’ll start jamming on the look and feel of the site in the coming days.
Epidemik Coalition resident photographer, Jorge Menes, commissioned our former intern/illustrator E. Charrow to draw his holiday cards. I really like how the watercolors interplay with the line art. If you were nice to Jorge this year, you’ll probably get one of these in the mail.
My buddy Logan, the drummer for Chi-town’s Crystal Gravy, sent me this iPhone photo yesterday as the stickers I worked on with his band arrived in time for their big weekend show. Don’t be surprised if you start seeing these babies all over Chicago’s hot spots.
This week, we’re wrapping-up a photography website for Jamie Hopper, Atlanta’s newest photography phenom. She came to EC looking to present her online portfolio in an “outside-the-box” way and she was totally open to our crazy ideas (dream client!). Over the past few days, Ted and I developed a way to let good photography speak for itself by complementing a simple/transparent/intuitive navigation handle with rich, full-screen photos. The website should be up later this week, so stay tuned!
