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Nokahoma Pumpkin

October 31st, 2012 by Larry


Check out this sweet Nokahoma Pumpkin created by Brian Martin. He said it took about 2 hours to make with a dremel tool. Happy Halloween!

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Office Find: Graveyard “G Sickle” Stickers by We Are The Process

August 29th, 2012 by Larry


While cleaning our studio the other day, I found a fat stack of these logo stickers we designed and produced for East Atlanta’s Graveyard Tavern back in 2009. We’ll be shipping them out with all online orders from the We Are The Process online store while supplies last! Get ‘em before they’re gone!

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It Costs How Much?!?

May 31st, 2012 by Jorge


Do you ever wonder why the things you love cost as much as they do? I came across this interesting analysis while shopping for my next digital camera. If you’re curious as to how companies like Leica come up with their pricing ranges, or how any company calculates value in the products they sell, give this article a look.

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Brooklyn Nets Brand Identity: I Got 9 Problems…

May 1st, 2012 by Larry


If you haven’t heard, the New Jersey Nets are now officially the Brooklyn Nets. Check out the team’s official announcement and brand identity reveal here. I have 9 problems with the brand already! Perhaps we’ll look back on this brand in 10 years and think this is classic, but I’m willing to bet that the brand isn’t even the same by then. I feel there are a number of missed opportunities with the new brand identity, but maybe the team doesn’t care. Perhaps Brooklynites are so hungry for basketball in their backyard that they’ll get behind anything, no matter how lousy and uninspired.

Problem One: “Designed by Jay-Z” – I don’t believe this for one second. When a problem arises with the plumbing at the new Barclays Center, will Jay will reach for his toolbelt? Yes, I do think it’s possible for Jay-Z to click his computer mouse the few times necessary to make these half-assed marks, but it is insulting to assume that consumers will spend money on something just because Jay-Z “designed” it. We’re talking about the dude behind these! Oh my… Secondly, if these marks did in fact come out of Jay-Z’s camp, I’m sure it was a case of nepotism and a Macbook Pro.

Problem Two: What’s with the Shield? – The shield appeared on the New Jersey Nets logo only recently (1997). It’s not like it was a design element that was introduced for a reason in the first place. I don’t see why they’re keeping it. Does 15 years qualify as the period of time where nonsensical design elements become permanent? Get rid at that garbage and start anew! Don’t even start with the “shield stands for pride” argument! That’s BS.

Problem Three: No Actual Net – Any avid sports fan has always questioned why the New Jersey Nets never actually depicted a net anywhere in their brand identity. It seems like this would be a great opportunity for the team’s namesake to finally be represented. Either that, or change the damn name altogether! Was there a brainstorming session AT ALL? If the team is moving to Brooklyn and rebranding, what’s the point of keeping a name of a losing team? Or was it too pricy to file for a name change with the league? I know how the commish loves to make that money. Whatever the reason, it’s just weak.

Problem Four: Clip Art – Every shape from the Brooklyn Nets brand identity looks as if it came straight from a clip art library. You know, one of those free vector art packs that you get from the Google? Don’t get me wrong. I truly believe less is more, but what we have here is very uninspired. I can image the creative meeting lasting a grand total of 30 seconds. Whoever is really behind the mark said, “Uh… yea, I flattened the Nets logo and put a B on the basketball. That’s about it. Let’s see what Jay thinks!” WHATEVER HAPPENED TO SKETCHING? Oh wait, I forgot, Jay-Z doesn’t write his lyrics down. He just spits off the cuff, so therefore he’s allowed to throw stuff around in the computer without any forethought. Myyy bad!

Problem Five: Just B – Seriously? B. Just a B on a basketball. When I see this B on a basketball, it reminds me of a Sesame Street character saying, “B is for Basketball!!! Yaaay!” C’mon! Also, it wouldn’t surprise me if Jay-Z the “Art Director” wanted the B there for his wife.

Problem Six: Typography – I’m disappointed that they didn’t take the opportunity to create a custom typeface inspired by Brooklyn. Why not? There are so many visual cues they could’ve drawn from: Neighborhood ironwork, signage, and the architecture of the Brooklyn Bridge to name a few. Sigh… I’m starting to get upset at this point.

Problem Seven: Colors (or Lack Thereof) – Okay, so the intention of only using Black and White as brand colors is a bold decision. It is also very noble, but I’m sure within a few seasons we’ll start to see other unnecessary colors bleed into the brand identity. Take a look at the Celtics. They’re a classic NBA team. Their colors are Green and White, but they somehow managed to create this noncept and this other vomit inducing ensemble. Establishing a tertiary color could help the team’s brand from future embarrassment .

Problem Eight: Team Gear – It’s clear that this brand isn’t for me. In fact, it’s not for anyone I know that lives in Brooklyn. The gear looks like something myself & Georgios would create in 2 hours if someone said, “Hey guys, I need you to design some gear that is middle-of-the-pack, stereotypical hip hop. Don’t bother pushing the envelope or raising the status quo when it comes to expanding the brand. We just want to move units real quick. Just use whatever is leftover from your clip art library from earlier.” At the end of the day, I feel like the brand’s tone of voice isn’t as inclusive as it could be. In fact, it tries so hard that it’s not cool.

Problem Nine: Impending Jersey Reveal – The team is making us wait until September to see what the jerseys will look like. This is just a load of superfluous PR hype. The pomp and circumstance is vapid. I’m sure the jerseys will be black and white, with NETS on the home jersey and BROOKLYN on the away jersey. What’s the point in holding back on this? The shield with the B will appear somewhere, perhaps near the back collar of the jersey. I’ll be shocked if the team uses custom lettering or numerals for player names and numbers. Yawn… Get over yourselves, Brooklyn Nets marketing team!

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We Are the Process Spring 2012

March 28th, 2012 by Larry


After countless hours of preparation, we’re proud to release the We Are the Process Spring 2012 collection and lookbook photographed by Jason Travis. The collection includes a group of new Nokahoma snapbacks, tees, a letterman jacket, and a pairing of raglans that should help you get back into the swing of warm weather.

This is my favorite image from the lookbook. We’ve never had so many models at one time and I think this made for a great looking group shot. Check them all out at

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New Tags for 2012

March 7th, 2012 by Larry


As we wrap-up production of our newest collection of We Are the Process brand clothing, I thought I’d share a small design change on our collar tags and sleeve tags. The backside of the sleeve tags aren’t pictured, but they feature a cryptic symbol that we’ll explain to you in person if you remember to ask. It’s all part of the greater brand story!

Also, you’ll probably notice that the above pictures were taken from our Instagram account. If you’re part of the Instagram community, check out our feed at @wearetheprocess.

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Los Angeles Dodgers Logo Tweaks

October 17th, 2011 by Larry


I’m always amazed at my design students who walk up and jam out a logo in 30 minutes and call it done. That’s not possible to have a solid mark so quickly. There are brands that are still adjusting lines over the decades; as is the case with these new changes to the Los Angeles Dodgers’ primary logo.

The primary changes for 2012 are:

-the leading script into the ‘o’ of ‘Dodgers’, it’s there in 2010, it’s gone in 2012

-the ‘D’ in ‘Dodgers’ also had a slight change, specifically the curl in the 9-o’clock region of the logo, it’s much shorter in the 2012 edition

-the flight lines of the baseball have been corrected

What do you think? Do the new changes help? Do you even notice?

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Thank You Steve

October 5th, 2011 by Larry


Thank you Steve Jobs for your vision. Thanks for creating the tools by which I make a living. I’m not saying that I couldn’t be a graphic designer without Apple, but many of your creations are the tools of my trade. These tools are luxuries which have allowed me to efficiently execute my concepts, which gives me time to spend with my friends and family; to live life. These tools have knocked down countless barriers for all creatives in my industry. For that, I couldn’t be more appreciative. I’m not about to go back to setting lead type by hand… Rest in Peace knowing you truly changed the world.

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Warstic Wood Bat Co.

August 26th, 2011 by Larry


Texas-based Warstic Wood Bat Co. have truly struck a chord among design-nerds & baseball fans alike with their signature bats. Check out all the sweet colors of these half-dipped bats! Warstic claims their bats are crafted for performance and feel. They believe that exudes confidence in any batter.

Check out this brand-positioning statement: “The added bonus infused in our bats is that Warrior mentality from which we encourage every player to draw from. It’s in our name. It’s in our Vintage Wartip Stain style. It’s in the trademark Warstripe emblem that is branded into every bat.”

I’m not sure about how 2 stripes of paint can make a player feel like a warrior. That’s probably more within the batter himself. I do however, really like their plan for growth: “Our plan for growth is not to grow quickly or out-advertise the competition. It’s more about slowly building a following of players with this common approach at the plate. Whether you are a power hitting cleanup man, leadoff hitter or 9 hole scrapper…When you step to the plate with our Trademarked Wartip bat…please do so with this mentality. Or please use someone else’s bat.”

It reminds me of how we feel about our brand We Are The Process. We’re gonna grow it slow and build relationships with all the right people. We’re not interested in the dog and pony shows in Vegas. That’s not for us!

Category: Baseball, Branding, Design Comments: No Comments »

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Red, Black, & Silver Dawgs

August 22nd, 2011 by Larry


The Georgia Bulldogs are ready to jump all over the 2011 season in their new Nike Pro Combat uniforms. The red and black represents their ruthless style of play, and the silver is a nod to their last national championship season.

The Dawgs will unveil the power, pride and ferocity of their new unis this Labor Day weekend, as they open their season against Boise State.

What do you guys think? Love them? Hate them? Leave a comment with your thoughts.

More photos after the jump. Read the rest of this entry »

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