I recently worked with emerging iPhone app developer, Khu.sh, on the branding and interface for their company and it’s new product, LaDida - a reverse karaoke app. You sing, and it makes up the music to accompany your voice. You can choose a genre of music and a tempo for each tune you sing. One of the greatest features of the app is that it allows you to share your tunes on social-networking sites such as facebook and twitter. Future updates will include more music genres and perhaps auto-tune.

This was my first time to work on anything for iPhone, but I found the experience very enjoyable and similar to web design, except you’re dealing with a much smaller canvas.

Download: LaDiDa.

Check out our ad in the newest issue of Charlotte/Atlanta/Charleston-based periodical, Blü Magazine. It’s available now at fine retailers around town, such as Standard and Youngblood.

We used this photo of Cristo Disco because he always holds it down for us at El Bar in Atlanta. Thanks to him, and Ross Martin for the shot!

Lately, I’ve been working with Audible Recording Boutique, formally known as Dirty South Productions, to change their identity to something more modern and fresh. They came to us needing a new look for their brand that spoke to not only hip hop artist but to an array of artists. There’s more to come for Audible so stay tuned.

Head over to our Portfolio and check out some of the recent logos we’ve completed. This update has been a long time coming…

Kevin Perry sent in this photo from the Plaza Theatre on Ponce de Leon here in ATL. The upper-left corner of this movie poster for, Moon, is bearing an EC sticker from over 2 years ago. I haven’t seen one of these around town in a long time.

Alright, the next person to email us a photo of an EC sticker that’s still living somewhere in town wins a PROCESS prize pack!

We intentionally gave our Tomahawk Girl graphic a generic name because we want our crew/readers/fans to come up with a name for her. The direction of the brand is ultimately dictated by you. So, come up with something clever and email your ideas to info@wearetheprocess.com and we’ll choose a winner on Monday the 20th of July.

Not only will the winner receive creative bragging rights, but they’ll also win 3 Process tees (including the newly-named Tomahawk Girl tee), a cap, stickers, and additional goodies.

EC blog readers: Leaving a comment on this blog post counts as a submission as well. Happy naming!

A few weeks back, I spent some time in Hong Kong made a point to “look-under-the-hood” of the inner workings of Hypebeast as I spent the afternoon with Managing Editor, Eugene Kan. This was a great chance to put a face to a name on someone I’ve only had contact through the internet and also an opportunity to “take things in” as a curious contributor to the EC/PROCESS brands. We spent the afternoon discussing the current state of streetwear and the global economy’s effect on all of us as consumers. Eugene also agreed to this exclusive interview with me based on our conversations of that day.

Check it out after the jump.

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I wanted to show the process behind a recently completed a logo I did for Miami Light Project / Nike Filmmakers Bootcamp. It’s a 4 week summer camp where Miami youth get to learn vital skills necessary to filmmaking. I wanted to illustrate a continuous strip of film spelling out the initials for Filmmakers Bootcamp, while incorporating equal parts of both sponsor identities. I did this by incorporating Miami Light Project’s logotype (completely spelled out) and placing a simple Swoosh in the top right hand corner of the mark. It wasn’t necessary to write “Nike” as well, as we are all aware of the equity already associated with the Swoosh.

More sketches after the jump Read the rest of this entry »

Despite it being Memorial Day Weekend, the scene at our studio was bustling with life on Saturday. EC resident photographer, Jorge Menes, was working on set for client, Megan Huntz Dresses. Jorge has worked with Megan on her lookbooks since the beginning of her line several years back. The shots always take my breath away, and I have no doubt that they’ll do the same this time around.

Keep an eye out for a post from Jorge in the coming weeks as he turns the imagery from this weekend into finished lookbook-worthy shots. If we’re lucky, he’ll walk us through the “process”.

Check out a few more behind-the-scenes photos by yours truly after the jump.
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Does anyone know someone that works at Atlanta Spirit?

Firstly, Congrats to the Atlanta Hawks for their first playoff series victory in 10 years! It’s been amazing to watch the process of transforming the worst team in the league to one of the most exciting teams to watch.

While I was poking around on some sports uniform/logo blogs earlier today (yes, I totally nerd-out on sports aesthetics) it dawned on me how the late 2007 rebrand of the Atlanta Hawks didn’t include an alternate uniform. Also, they eliminated using Yellow (which had been a team color since ‘72), downplayed the use of Red, and introduced Navy Blue and Silver as team colors. Currently, they wear predominantly White uniforms at home and Navy Blue uniforms on the road. I’ve included a Hawks uniform timeline PDF here.

Since there is no current Hawks alternate uniform, I quickly comped an idea onto a Josh Smith photo from their 2007-2008 campaign; using Red as the predominant color and the ATL city abbreviation. I’m not sure if there is a possibility for Hawks management to introduce a new alternate uniform for next season, but now would be a great time in Hawks history to do so. ATL pride is high, David Stern could make more money, and I’d definitely spend my hard earned cheese on a Red-Alternate Zaza Pachulia jersey!

Yesterday, a special package came in the mail from Quintin, a new hat company owned by some of our friends on the west coast. What sets them apart from the norm is that they specialize in fitted 5 panel caps, thus eliminating the need for a pesky adjustable strap and delivering some class to the 5 panel category. Their first wave of releases will take place on May 2nd, kicking off a summer of weekly releases bearing collaborations with many heavy-hitting design teams (the line sheet looks amazing). We’re honored to be included in this succession of releases and are currently tweaking the final details on the first PROCESS x Quintin collaboration set for later this summer. Read the rest of this entry »

Our feature on Vimby.com just went live! Thanks to Chandler K. for spending the day with us and producing this great piece. Don’t forget to give us a rating!

A while back, I mentioned this project as we had just completed designing the mark for Yaari.com’s rebrand. Since this project was deeply a social-networking site with lots of bulk, EC was challenged with making hierarchical decisions on content as well as coding the CSS for the newly relaunched Yaari.com. After handing over our comps, we’ve been anxious to see the results over the past few months. It’s great to see our work come to life. That’ll never get old.

There are a few new websites we’ve recently completed that are about to launch very soon. Stay tuned for updates!

“Yo Chief, is that a blue dishwashing sponge on your head?”

UNLESS you were born a biter! This is clearly a rip of our skulled-out Chief Nokahoma fitted and it’s soooo busted! Stick with the O.G. PROCESS Nokahoma Fitted unless you like aligning your personal brand with, crusty embroidery, ineffectual design, and other posers. Damn! What a disgrace.

A message to the designer: If you’re not from the A, don’t touch our icons. Jam out some of your weak-ass “noncepts” on the Boston leprechaun.

Thanks to our boy B for the tip.