These caps will be available at our collaboration release event at Graveyard Tavern on Thursday, August 26th. No online orders will be accepted. You have to be in the A and you have to visit our homies at Graveyard to pick one up in person.
You’ve been asking for ‘em and we’ve delivered. We finally did a snapback cap our way. When you see them in person you’ll realize how different these fit and feel when compared to most of the snappys you see in the market. PROCESS “Chief Nokahoma” Snapbacks will be available at Standard on Peachtree on Thursday, August 26th at our Standard x Process Print Shop Event and in the We Are The Process Online Boutique shortly afterwards. Read the rest of this entry »
Our team has spent the last few months collaborating in private with the Graveyard Tavern on a unique project that we’ll be releasing this Thursday, August 26th. Here is a preview of the fitted ballcap that you’ll be able to purchase on Thursday night. To sweeten the deal, DJ Apple Juice will be curating the evening’s soundtrack. You don’t want to miss this celebration.
Stay tuned for a preview of the tee shirt that we created together.
Snapback hats are the in accessory these days and SnapHats.com is definitely the most comprehensive resource for unique caps I’ve ever seen. Regardless of whether you’re a trendy bro trying to find some vintage Charlotte Hornets gear or simply someone interested in a stroll down memory lane; this site is for you.
My 7 and 5/8″ sized noggin won’t stop me from scooping up a few caps with throwback Dallas Cowboys and Atlanta Hawks logos on ‘em.
Check out the site, and send our buddy Philip a nice message for us when you make your purchases.
Despite making very few of these collaboration hats with Estate LA last year, we’re still noticing that they pop up everywhere. NBA games, MTV, etc. It’s crazy. It looks like a lot of the right people scored one. Be glad if you own one, because they aren’t coming back around.
Our friends at The Joneses have just released some snapback caps that carry the same bold and simplistic style that defines their brand. Available at Niche in Charlotte and St. Alfred in Chicago. Roadtrip anyone?
We’ve restocked on a few sizes of Nokahoma fitteds from last season. So if you missed out on your size, this is your lucky day. Head over to the Process Online Boutique.
For the first release of our Fall/Winter collection, we’re giving first dibs at this new piece to our ATL supporters. It’ll be available Monday, October 26th at Standard on Peachtree.
Check out other angles of the cap after the jump. Read the rest of this entry »
Thanks to Franco for spotting this one on MTV Jams today:
DJ Greg Street from Atlanta’s V-103 radio station made a cameo in this video repping one of our out-of-stock & (regrettably) out-of-production fitteds from this Spring. If you were lucky enough to score one, congrats. It’s a collectors item now! I’m not at liberty to elaborate on that any more.
We spent all of Wednesday on location at the studio of Atlanta photographer, Hannibal Matthews. Known for his star-studded client list, he was commissioned by XTM Online to shoot a lookbook for their fashion show, Exposure, that we’re participating in on August 7th. It’s inspiring to watch Hannibal work and we’re in love with the bang-up job he did for us and the other designers with Exposure. I wouldn’t be surprised if some of his photos start to appear in our PROCESS Gallery (hint).
Thank you to everyone who placed an order this month and received complimentary FREE DOMESTIC SHIPPING. We’ve packed more orders than we ever thought! There’s still one more day to take advantage of the sweet deal at http://wearetheprocess.com/store.php
Peep Bun B’s fitted game right here! Shot last night at the Tupac Amaru Shakur Center for the Arts before his performance celebrating Tupac’s birthday.
All weekend long, folks have been updating their twitter statuses letting us know they’ve picked up their LA x ATL fitted. We’re both flattered and encouraged by the support in our hometown! Thanks Tweeps! Thanks so much for making this release a success. We’re going to give that love back by releasing more heat in the future. Stay tuned… you won’t want to miss out.
Ted’s headed back to Borneo to continue the work from when he went overseas earlier this year and the complimentary Estate LA 5-Panel cap that he’s wearing in this photo is going with him. It’s pretty cool to realize that in a matter of 5 days, that cap will have traveled from Los Angeles > Atlanta > Brooklyn > Borneo.
I just went by Standard on Peachtree to see how things were going and I caught @RyanAcker pushing their last two PROCESS x Estate LA caps on the phone, drinking a Whynatte, and wearing a Streetlocal tee. I had to snap a pic. Good things happen when you keep it local. Everything in this pic was created right here in the good ole U.S.A.
Here’s a cool pic of our latest collaboration with Estate LA which is on sale now. The Estate crew has the caps behind a glass case, next to what appears to be a signed pair of Zoom Kobe IV’s. Fresh!
We woke up this morning to an overwhelming amount of online orders and I even saw a few people picking theirs up at Standard today. We only have 50 caps in Atlanta and 50 caps in Los Angeles. Make sure you grab yours before they’re gone.
Visit the PROCESS Online Boutique and get FREE SHIPPING (Domestic) for the month of June. You can’t beat that guys!
We’ve teamed up with Estate LA again to produce this fitted hat for our PROCESS line. It’s a merging of West & East coasts by locking-up the “L” from the LA Dodgers and the “A” from the Atlanta Braves. The cap will come in 2 different colorways: Purple & Gold (Lakers) and Red & Black (Falcons).
It’ll be for sale on Friday June 12th at the Estate LA store in Venice, Standard in Atlanta, and wearetheprocess.com. As an added bonus, we’ll be including a complimentary USB wristband with every hat sold containing MP3s “Goin’ Back to Cali” by Demun Jones and a secret track with 8 Ball of 8 Ball & MJG.
Also, on the 12th, the PROCESS website will be getting a makeover… stay tuned.
I don’t normally post videos of the Crank That or Stanky Legg nature, but when our buddy, Yuri, called this to my attention I couldn’t help but laugh. Not only does Atlanta’s EDubb have the funniest hook I’ve heard in awhile, but frontman Nemesis is wearing a PROCESS x Estate LA Chief Nokahoma fitted the whole time! I’ve watching this thing 5 times in a row and I’m really starting to like it…
Higher definition version after the jump. Read the rest of this entry »
Yesterday, a special package came in the mail from Quintin, a new hat company owned by some of our friends on the west coast. What sets them apart from the norm is that they specialize in fitted 5 panel caps, thus eliminating the need for a pesky adjustable strap and delivering some class to the 5 panel category. Their first wave of releases will take place on May 2nd, kicking off a summer of weekly releases bearing collaborations with many heavy-hitting design teams (the line sheet looks amazing). We’re honored to be included in this succession of releases and are currently tweaking the final details on the first PROCESS x Quintin collaboration set for later this summer. Read the rest of this entry »
As Georgios and I were leaving Philips Arena last Friday night, we received a phone call from one of our buddies who was reaching out to us on behalf of the one-and-only, Usher. As crazy as this sounds, he’d previously seen a few PROCESS pieces at Black Sheep in Charlotte last fall and wanted to pick up a few fitted caps and tees directly from us.
It is a huge compliment for someone with his star-power to show support for what we love doing. And it was important for us to deliver the order to his studio in person. He was super-nice as we chopped it up about “the PROCESS” and a few of his future endeavors. Plus, he gladly let me snap a pic of him in his new PROCESS x Estate LA Fitted too!
Since we’re on the subject… I know this is a re-posted song, but it’s one of my favs from the past year:
