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Nike Introduces 2012 Black History Month Collection

February 3rd, 2012 by Larry

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In celebration of the 36th anniversary of Black History Month, Nike is introducing a new, limited-edition 2012 Black History Month Collection featuring premium footwear from Nike Basketball and Nike Sportswear, along with select apparel.

The collection celebrates the achievements and pioneering spirit of three important teams: 1996 USA Basketball Women’s team, 2002 Brazil Men’s Soccer team, and the 2008 Kenyan Long-Distance running team. These teams answered the call to greatness and their legacy continues to uplift and inspire their communities.

Nike designers developed a signature graphic print and distinct colors that are featured on the shoes. This motif is inspired by the vibrant colors of International African culture, drawing visual cues from Kenyan beads, to the Brazilian Carnivale, to African-American quilt making which originated in the southern United States.

Select basketball shoes in the 2012 Black History Month collection includes the Nike Zoom KD IV, Nike Kobe VII System Supreme and LeBron 9 — all feature the pattern with dark grey as the base color of each shoe.

Nike Sportswear shoes include the Nike Air Force 1, Nike Air Max 1, Nike Blazer and 2012 Nike Huarache Free. In addition to the shoes, select apparel styles include the Nike Destroyer jacket, T-shirt and snapback hat.

In previous years, Black History Month offerings from Nike were only available to select friends and family. 2012 is the first time that Nike has put together an entire collection (they’ve previously done tees and AF1′s at most) and offered the items for retail sale, but not without the intentions of contributing to the community. In keeping with a tradition of honoring this holiday by giving back to organizations that work to inspire youth towards greatness, Nike, Inc. will make a financial contribution to Big Brothers Big Sisters of America.

The Nike Black History Month Collection will be available at select retailers such as our homies at Rock City Kicks Fayetteville and Nice Kicks, and online at NikeStore.com beginning February 11.

Detailed photography of every piece after the jump. Read the rest of this entry »

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We Are the Process – Fall/Winter 2011

October 25th, 2011 by Larry

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Our new collection of We Are the Process is available online now at WeAreTheProcess.com and select retailers around The South. This is personally my favorite collection so far and I’m not just saying it. There’s something for everyone. We used 3M reflective ink, we made a letterman jacket, we worked with New Era. The list goes on. I crossed a lot of things off my personal design-career bucketlist with this collection. I hope you guys enjoy the effort. #GrowTheBrand #SupportTheSouth

Find the brand in person at:
Standard in Atlanta
Black Sheep in Charlotte
Centre in Dallas
Rock City Kicks in Fayetteville

Shouts to Jorge Menes for the concept and execution of our newest lookbook.

Archives Posts

Rock City Kicks – Fayetteville, AR

September 15th, 2011 by Larry

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We’re proud to announce that Fayetteville Arkansas’ newest sneaker boutique, Rock City Kicks, is now carrying our line, We Are the Process. Please check out their website and follow @RCKFayetteville on Twitter for sneaker drops and when our shipments arrive!

More pics of the store after the jump. Read the rest of this entry »