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Nike SPARQ Sensory Performance

November 27th, 2011 by Larry

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Last week, I experienced Nike’s new SPARQ Sensory Performance innovations in action. I have no doubt in my mind that this new approach to vision training in conjunction with all other aspects of physical training will give an edge to the athletes who utilize these advancements. What’s most interesting is that vision training can be used by athletes of all levels to increase focus, reaction times & anticipation in any sport. I could rattle off a list of athletes off the top of my head that could use vision training immediately: Ahem… Josh Hamilton… Ahem…

SPARQ Sensory Performance is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance. It’s another step in Nike’s nearly 40-year legacy of delivering game-changing innovations to help athletes perform at their peak.

“Sensory training is at the cornerstone of how we can build better athletes,” said Paul Winsper, SPARQ Performance Director. “With SSP we’re able to integrate both sensory and physical training together. This performance philosophy has resonated with some of the top athletes, teams and clubs throughout the world.”

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NSW Destroyer Jacket x NY by Nike Sportswear

December 17th, 2009 by Larry

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Here’s a first view of the NSW DESTROYER Jacket that represents the spirit of competitive sport in tribute to NY. Tomorrow (December 18th), there will be 21 of these jackets available at the Nike Sportswear store at 21 Mercer Street in NY. I’d recommend picking one of these jackets up. They’ll last several lifetimes.

Admit it. If you had a letterman’s jacket, you flaunted it. If you didn’t, you secretly wanted one. The Nike designers went all-out in creating this edition of the Destroyer Varsity Jacket. Raiding the All Conditions Gear (ACG) innovation cache, they found fabrics, laminates and bonding methods that could brave nasty weather but still look fresh.
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Eugene Kan of Hypebeast

June 29th, 2009 by Larry

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A few weeks back, I spent some time in Hong Kong made a point to “look-under-the-hood” of the inner workings of Hypebeast as I spent the afternoon with Managing Editor, Eugene Kan. This was a great chance to put a face to a name on someone I’ve only had contact through the internet and also an opportunity to “take things in” as a curious contributor to the EC/PROCESS brands. We spent the afternoon discussing the current state of streetwear and the global economy’s effect on all of us as consumers. Eugene also agreed to this exclusive interview with me based on our conversations of that day.

Check it out after the jump.

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