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Bicycle x New Era Playing Cards

August 29th, 2012 by Larry


Fans of card games & baseball games alike will enjoy this recent release given away to New Era customers in Asia upon purchase. The faces all have little hats for the pips and the hats have their respective suits in the center. The hats were also added to the court cards which makes you feel like you are at a sporting event. Consider yourself lucky if you own one of these decks!

Archives Posts

Atlanta Falcons New Era 2012 NFL Sideline Cap

June 26th, 2012 by Larry


Introducing the football cap that the Atlanta Falcons will wear on the sidelines for the 2012 season. Today, New Era unveiled their first ever NFL On-Field cap collection. These caps will be worn by NFL players on the sidelines during regular season and posteseason games. The collection is available for purchase at New Era Flagship stores,, and other retailers beginning July 12.

In April 2012, New Era became the exclusive and official headwear supplier for the National Football League (NFL) for all sideline, locker room, NFL Draft Day and Super Bowl caps as well as having rights for fan headwear worldwide.

“This collection is built for the hot days in September and the frigid evenings in December. For over 90 years, New Era has been providing athletes and fans with high quality products,” says Christopher H. Koch, CEO, New Era. “We’re thrilled to bring our first ever NFL On-Field collection with a unique combination of style, comfort and technology to the NFL sidelines.”

Sport performance is one of the center pillars of the New Era brand. The NFL On-Field Collection is infused with NE TECH properties that will keep both players and fans comfortable well into the off-season. DRYERA™ is specially treated fabric that repeals water whenever inclement weather sneaks up. Additionally, the collection has COOLERA™, a moisture management system that wicks away sweat and disperses it quickly.

The NFL Kickoff game on Wednesday, September 5, when the Super Bowl XLVI-champion New York Giants host the Dallas Cowboys, will mark the first time a 59FIFTY will appear on the sidelines at an NFL game. Throughout the season, knits, headbands and 59FIFTY Dog Ears, will headline the NFL Cold Weather Collection which will debut later into the season. When the temperature drops, this upcoming collection will keep players and fans warm.

Category: Atlanta, Caps, Football, Hats, NFL Comments: 2 Comments »

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Atlanta Braves “Stars & Stripes” Cap Collection

May 25th, 2012 by Larry

Atlanta Braves “Stars & Stripes” Home Cap

This is the cap the Atlanta Braves will be wearing at home on Memorial Day against the St. Louis Cardinals. For the fifth consecutive year, every MLB club will honor America’s veterans by wearing “Stars & Stripes” caps made by New Era. Just like previous years, a portion of the proceeds to each cap will be going to the Welcome Back Veterans fund. “Stars & Stripes” caps will also be worn league-wide on July 4th, and presumably on September 11th.

What’s new about the “Stars & Stripes” caps this year is that New Era is venturing away from the red, white, & blue color schemes from previous years. Caps will remain in each team’s official colors, but a digital camouflage applique will fill the team’s logo as well as the MLB logo as a nod to modern day military uniforms.

Check out the remainder of the Atlanta Braves “Stars & Stripes” caps being offered this year after the jump. Read the rest of this entry »

Category: Atlanta, Baseball, Caps, Hats, MLB Comments: No Comments »

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Win the New Era Atlanta Falcons 9Fifty 2012 NFL Draft Snapback

April 25th, 2012 by Larry


We’re giving away the New Era Atlanta Falcons 9Fifty 2012 NFL Draft Snapback. To win one, just follow @WeAreTheProcess & @New_Era_Caps on Twitter and then tweet this:

Win the Atlanta Falcons 2012 NFL Draft Snapback! 1) Follow @New_Era_Caps & @WeAreTheProcess. 2) RT this!

We’ll select a few winners this afternoon and reach out to you via Twitter for your mailing address. Simple as that! Bonus points are awarded to people that Like the We Are the Process Facebook Page!

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Atlanta Falcons Draft Collection by New Era

March 14th, 2012 by Larry


This season, the official headwear of the NFL will finally be provided by New Era. As a cap wearer, this is an announcement I’ve been waiting my whole life for. Finally, I’ll be able to rock caps of my favorite football teams and they’ll fit like they’re supposed to!

This new partnership launches with the Draft Collection. Draft Collection speaks to the city and is a symbol of the moment a player and city become one. The famed 59FIFTY (fitted cap, center) will be worn by players on Draft Day. Agents, family and friends will wear 9FIFTY snapbacks (left) and 39THIRTY stretch fit caps (right).

All product is available for purchase at midnight on April 1 at New Era Flagship stores only. The Draft Collection will be available at all participating retailers and on April 2.

Archives Posts

You Should Know About WATP

January 31st, 2012 by Larry


Chuck Bryant from How Stuff Works’, Stuff You Should Know Podcast is seen here rocking our Teepee fitted cap. It’s always great to see that our work out there. #GrowTheBrand y’all!

Archives Posts

We Are the Process – The End of the Year Sale

November 28th, 2011 by Staff


Thanks to all our brand’s supporters for such an amazing year. In 2011, we found ourselves in Austin, TX showcasing We Are the Process at Style X, making new friends in Charleston, SC (we made 3 separate trips to #GrowTheBrand), fulfilling a lifelong dream of working with New Era, creating our 1st letterman jacket, and on your backs in countless cities throughout the world.

We couldn’t do what we do without you. As a thank you, we’ve discounted everything in the entire We Are the Process brand online store. This is the 1st time we’ve ever done anything this drastic. Quantities & sizes are limited, so take advantage of these mark downs as they’ll only last through December 31st.

Thanks again, and here’s to an awesome 2012!

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We Are the Process – Fall/Winter 2011

October 25th, 2011 by Larry


Our new collection of We Are the Process is available online now at and select retailers around The South. This is personally my favorite collection so far and I’m not just saying it. There’s something for everyone. We used 3M reflective ink, we made a letterman jacket, we worked with New Era. The list goes on. I crossed a lot of things off my personal design-career bucketlist with this collection. I hope you guys enjoy the effort. #GrowTheBrand #SupportTheSouth

Find the brand in person at:
Standard in Atlanta
Black Sheep in Charlotte
Centre in Dallas
Rock City Kicks in Fayetteville

Shouts to Jorge Menes for the concept and execution of our newest lookbook.

Archives Posts

Keep Your Skull Warm

October 21st, 2011 by Larry


Here’s a new cut of our classic Nokahoma beanie in a few colorways. This is a small preview of our Fall/Winter 2011 collection that is set to hit stores shelves and the We Are the Process Online Boutique this weekend. For info on exact updates, follow the brand on Twitter: @WeAreTheProcess

Archives Posts

New Era – Special Fabrics

October 4th, 2011 by Larry


The folks at New Era have always pushed the envelope when it comes to baseball caps. As a fan of current on-field caps with their cool base technology, I can appreciate these efforts to incorporate new fabrics into their line. The caps are not for the traditionalist as the incorporate designs and textures that might make you stand out in a crowd. That’s a good thing, right? All these styles should be available at the New Era Flagship store in Atlanta very soon.

Check out more materials after the jump and let us know what you think. Read the rest of this entry »

Category: Accessories, Atlanta, Caps, Hats Comments: No Comments »

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