Archives Posts

The Dream Team Destroyer Jacket

February 21st, 2012 by Staff

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In the summer of 1992, fifteen American men came together to form the USA’s Olympic Basketball squad. The team was the first to be made up of active NBA players. When they traveled across the pond to Barcelona that summer, they were unstoppable. Team USA, nicknamed “The Dream Team”, won every game by an impressive average of 44 points. Needless to say, the team went home with the gold and were forever etched into history as one of the strongest teams in any sport ever. That summer was a major turning point for many fans, young and old alike. People who liked basketball, now loved basketball.

20 years later, Nike Sportswear is commemorating that epic run with the release of The Dream Team Destroyer Jacket. The jacket is very traditional looking with patches that tell the story and pay homage to The Dream Team’s journey. In a sense it is a classic Destroyer jacket with the leather sleeves and a wool body, but the attention to detail is what will distinguish this as a true one of kind piece.

Russell Stott, Nike Sportswear’s Graphic Design Director, and his team have covered every aspect of that historic summer with an array of patches on both sleeves and on the front and back of the jacket. The right sleeve is adorned with the starting five players jersey numbers, while the left side consists of three chenille patches each one telling a story. The top patch tells of the average point differentiation, 43.8, and also has an XXV that refers to Barcelona as the 25th of the ‘games’ in sporting history. The lower patch is the USAB logo and the middle patch states some of the places this year’s team will be visiting before the summer.

The right breast of the jacket is embroidered with U S A in a vertical towering effect, and includes a USAB pin-badge. The left breast shows a USA flag inspired mostly by space travel and military. Stitched in underneath the flag is the score of each game the team played. The back is embroidered with a large XX to celebrate the 20th year since that momentous summer. Stitched in above each front pocket it says, “Land of the Free, Home of the Brave” in italicized font. For the tag, Nike is re-imaging the tag from a replica of the Dream Team jersey they found that had a special message to the team on them. This jacket is a must have for any Nike head and although winter is almost over, this is a truly timeless piece and will never go out of style. Release date is TBA.

Check out more detailing of The Dream Team Destroyer Jacket after the jump. Read the rest of this entry »

Archives Posts

Nike Introduces 2012 Black History Month Collection

February 3rd, 2012 by Larry

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In celebration of the 36th anniversary of Black History Month, Nike is introducing a new, limited-edition 2012 Black History Month Collection featuring premium footwear from Nike Basketball and Nike Sportswear, along with select apparel.

The collection celebrates the achievements and pioneering spirit of three important teams: 1996 USA Basketball Women’s team, 2002 Brazil Men’s Soccer team, and the 2008 Kenyan Long-Distance running team. These teams answered the call to greatness and their legacy continues to uplift and inspire their communities.

Nike designers developed a signature graphic print and distinct colors that are featured on the shoes. This motif is inspired by the vibrant colors of International African culture, drawing visual cues from Kenyan beads, to the Brazilian Carnivale, to African-American quilt making which originated in the southern United States.

Select basketball shoes in the 2012 Black History Month collection includes the Nike Zoom KD IV, Nike Kobe VII System Supreme and LeBron 9 — all feature the pattern with dark grey as the base color of each shoe.

Nike Sportswear shoes include the Nike Air Force 1, Nike Air Max 1, Nike Blazer and 2012 Nike Huarache Free. In addition to the shoes, select apparel styles include the Nike Destroyer jacket, T-shirt and snapback hat.

In previous years, Black History Month offerings from Nike were only available to select friends and family. 2012 is the first time that Nike has put together an entire collection (they’ve previously done tees and AF1′s at most) and offered the items for retail sale, but not without the intentions of contributing to the community. In keeping with a tradition of honoring this holiday by giving back to organizations that work to inspire youth towards greatness, Nike, Inc. will make a financial contribution to Big Brothers Big Sisters of America.

The Nike Black History Month Collection will be available at select retailers such as our homies at Rock City Kicks Fayetteville and Nice Kicks, and online at NikeStore.com beginning February 11.

Detailed photography of every piece after the jump. Read the rest of this entry »

Archives Posts

Nike Sportswear City Destroyer Pack

December 8th, 2011 by Larry

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Since its introduction, the Nike Destroyer jacket has quickly become a coveted symbol of street smarts, discerning style and gritty individualism. Now, the connection between the Destroyer and classic Americana is even more definitive.

This holiday season, Nike Sportswear introduces five exclusive limited edition Destroyer jackets paying homage to the cities of Detroit, New Orleans, Miami, Philadelphia and Oakland. Along with city-specific imagery and community interaction, the City Destroyers celebrate the football stars that embody the spirit of those archetypical metropolises and their football tradition. The number 51, which is found on many of the different metropolitan-themed jackets, pays homage to the uniform worn by Nike co-founder Bill Bowerman when he played collegiate football.

There will only be 8 jackets available per city. Beginning today, both the Nike Sportswear stores in New York (21 Mercer) and Los Angeles (Montalbán) will have 8 of each jacket available.

See them all after the jump. Read the rest of this entry »

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We Are the Process – The End of the Year Sale

November 28th, 2011 by Staff

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Thanks to all our brand’s supporters for such an amazing year. In 2011, we found ourselves in Austin, TX showcasing We Are the Process at Style X, making new friends in Charleston, SC (we made 3 separate trips to #GrowTheBrand), fulfilling a lifelong dream of working with New Era, creating our 1st letterman jacket, and on your backs in countless cities throughout the world.

We couldn’t do what we do without you. As a thank you, we’ve discounted everything in the entire We Are the Process brand online store. This is the 1st time we’ve ever done anything this drastic. Quantities & sizes are limited, so take advantage of these mark downs as they’ll only last through December 31st.

Thanks again, and here’s to an awesome 2012!

Archives Posts

We Are the Process – Tanker Letterman Jacket

November 23rd, 2011 by Larry

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Yes, it still gets cold in the Dirty South and you’re going to need something that keeps you warm and shows the world that you’re about that life outside of just graphic tees. Make this military inspired Tanker Letterman Jacket your signature winter piece. It’s available now at select retailers and at WeAreTheProcess.com.
Read the rest of this entry »

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We Are the Process – Fall/Winter 2011

October 25th, 2011 by Larry

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Our new collection of We Are the Process is available online now at WeAreTheProcess.com and select retailers around The South. This is personally my favorite collection so far and I’m not just saying it. There’s something for everyone. We used 3M reflective ink, we made a letterman jacket, we worked with New Era. The list goes on. I crossed a lot of things off my personal design-career bucketlist with this collection. I hope you guys enjoy the effort. #GrowTheBrand #SupportTheSouth

Find the brand in person at:
Standard in Atlanta
Black Sheep in Charlotte
Centre in Dallas
Rock City Kicks in Fayetteville

Shouts to Jorge Menes for the concept and execution of our newest lookbook.