Archives Posts

Telstar – Are You Hungry

February 10th, 2012 by Larry


Chris Unck from Telstar, a 3-piece rock outfit from Los Angeles, reps We Are the Process in their latest music video, Are You Hungry.

Looking good on your Nokahoma Tank Top sir! Thanks for helping us #GrowTheBrand!

Watch the video after the jump. Read the rest of this entry »

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Ice Cube Celebrates The Eames

December 11th, 2011 by Georgios

Pacific Standard Time put together a series of videos celebrating art in L.A. from 1945-1980. In this video, Rapper/Actor (Ghosts of Mars, Anaconda, etc), Ice Cube discusses the brilliance behind The Eames House. Built in 1949, the Eames House was designed by Charles and Ray Eames to be their home, a place to live and work. We’re big fan’s of Ray and Charles Eames so it’s great to see them still being appreciated.

Category: Design, Los Angeles Comments: No Comments »

Archives Posts

Los Angeles Dodgers Logo Tweaks

October 17th, 2011 by Larry


I’m always amazed at my design students who walk up and jam out a logo in 30 minutes and call it done. That’s not possible to have a solid mark so quickly. There are brands that are still adjusting lines over the decades; as is the case with these new changes to the Los Angeles Dodgers’ primary logo.

The primary changes for 2012 are:

-the leading script into the ‘o’ of ‘Dodgers’, it’s there in 2010, it’s gone in 2012

-the ‘D’ in ‘Dodgers’ also had a slight change, specifically the curl in the 9-o’clock region of the logo, it’s much shorter in the 2012 edition

-the flight lines of the baseball have been corrected

What do you think? Do the new changes help? Do you even notice?

Archives Posts

Lamar Odom – Always On

October 12th, 2011 by Larry

As a part of Nike Sportswear’s original video series, Always On, Nike has released an exclusive video featuring LA basketball star Lamar Odom and rapper Stalley today. Stalley created original music accompanying the video, featuring Odom’s journey from his home in Los Angeles to his hometown turf in Queens, New York. Reflecting a “day in the life,” this installment portrays a homecoming for Odom from walking down Jamaica Avenue and practice at Frederick B. Judge Park. The video resonates on how deep his roots have shaped him to be “always on” by visiting various places that has helped develop his mentality and dedication to athleticism from his upbringing in NYC.

Included with this video is an original track from up-and-coming Ohio rapper Stalley called Born To Win, which was produced by J. Rawls. Stalley is also a basketball player whom in high school decided to pursue music instead of a career as a pro-athlete. Understanding the heart of what drives an athlete, Stalley’s track flows cohesively with Odom’s laid-back, humble style creating a reflective atmosphere. Behind the scenes footage offers us a deeper look in to the minds of Stalley and Odom and the creative process involved in both outputs.

Always On is a Nike Sportswear campaign highlighting the lives of a variety of athletes, coupling them with exclusive music tracks to tell the diverse stories – on and off-court in and out of the studio, in all aspects of their daily lives. For more information, visit

Download: Stalley – Born to Win

Archives Posts

Kobe Bryant is the Black Mamba

February 19th, 2011 by Larry

Presenting the World Premiere of the film, Kobe Bryant is the Black Mamba. Directed by Robert Rodriguez. Introduction by Kevin Fraser.

Check out the movie poster after the jump. Read the rest of this entry »

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Nike Sportswear Energy Space at Hollywood & Vine

February 19th, 2011 by Larry


Here is a sneak peek at the Nike Sportswear at Hollywood & Vine energy space that is open during this NBA All Star Weekend. This is where basketball and culture converge in Los Angeles. This one-of-a-kind 360-degree experience that celebrates L.A. neighborhoods, the Air Force 1, and the game of basketball. Retail hours – Friday 10pm—2am; Saturday 6pm—9pm.

Check out photos of the space after the jump. Read the rest of this entry »

Category: Los Angeles, NBA, Shops, Sneakers Comments: 1 Comment »

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Nike All Star Game Footwear

February 15th, 2011 by Larry


With the NBA All Star Game approaching this Sunday, Nike introduces All Star versions of their signature basketball sneakers for Kobe Bryant, LeBron James, & Kevin Durant. Inspired by the glitz and glamor of Hollywood, Nike designers have integrated a lenticular material in the sneakers to create the illusion of three-dimensional moving images. More after the jump. Read the rest of this entry »

Category: Los Angeles, Sneakers Comments: No Comments »

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Staples Center Tilt-Shift

February 7th, 2011 by Larry

Click to view large

I’m not a photographer by any means but a lot of my friends are. One of my favorite things to discuss with them is the art of creating a great tilt-shift photo. Often times I find myself competing (and losing) for awesome tilt-shift photos with Joe Martinez. During my trip to LA last weekend for the Nike Basketball All Star Pre Heat Event, our media group attended the Lakers vs. Celtics game at Staples Center and I gave the tilt-shift thing another test. How do you think my photo turned out? Do you see how tiny Rajon Rondo looks out there?

Archives Posts

Kobe Bryant Torn Paper Mural

February 2nd, 2011 by Larry


While at the media-briefing for the announcement of the Zoom Kobe VI “Neighborhood Pack” at The Nike Vault at Staples Center, I noticed this torn paper mural of Kobe Bryant. I’ve been a fan of basketball, art, and design for years and I had never seen this piece before. It’s made of torn pieces of black-and-white printed paper depicting key moments in Kobe’s basketball career. The mural is a permanent fixture at The Nike Vault, but it seems to have received little to no attention thus far.

What’s awesome about this piece is that it is a true study of color and contrast. It reminds me of a roided-out cut-paper-poster I worked on for 9 weeks as a 1st quarter student at Portfolio Center. It was one of the most difficult projects I’d ever worked on, but it taught me so much about working with shading and composition. I wonder what kind of adhesive the artist(s) of the Kobe mural used. It sure as hell wasn’t rubber cement, because that’s what I used on my design school cut-paper poster that is currently falling apart!

Check out the awesome Kobe Bryant Torn Paper Mural after the jump. Read the rest of this entry »

Category: Art, Design, Los Angeles, NBA Comments: 1 Comment »

Archives Posts

The Black Mamba – Official Trailer 2

February 2nd, 2011 by Larry

The second trailer for Nike Basketball‘s The Black Mamba film directed by Robert Rodriguez. It looks like there’s going to be a nice Kanye West cameo.

Category: Los Angeles, NBA, Video Comments: No Comments »

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